Category: News

Out of Home Advertising Continues Momentum with Record-Breaking Quarter and First Half Growth

Stuart Mitchell

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase. “Out of home’s record ad spend generation is a testimony to its effectiveness. Our position as a highly relevant consumer medium is reflected across the board, but particularly in the political arena,” said Anna Bager, President and…

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UK juror nominations for Cannes Lions are now OPEN

Stuart Mitchell

Jury nominations for Cannes 2025 are now open. Please nominate your best creative talent using the Global Jury Nomination Form.  The deadline for nominations is Friday 11 October. The main criteria for being on the Jury are: Highly creative, innovative, leaders in their field, well known and respected in their industry, a specialist in their category of interest; Ideally creatives should be at CCO or ECD level for creative categories; Ideally, should have won Lions in the past five years or won other recognised global awards. Preference will be given…

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Sainsbury’s first UK retailer to launch egg farmer group

Stuart Mitchell

Poached, fried or scrambled; whichever way enjoyed, eggs are one of the nation’s most popular foods with 11 billion consumed annually*. As one of Sainsbury’s top 20 selling products, the retailer has announced a brand new development group to support its egg farmers and protect the supply of this popular protein for years to come. An industry first, the Sainsbury’s Egg Group – launching next month – will be in collaboration with the retailer’s three main egg packers and will include over 100 farmers from across the UK who supply…

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The Cream of the Crop: Waitrose becomes the first supermarket to moo-ve to free range cream

Stuart Mitchell

Waitrose will be the first supermarket to introduce free range cream across some of its own label range. The latest launch sees the supermarket continue to lead the way in higher animal welfare and strive for the best standard in food production.  The range of free range cream will cover single, double, whipping and extra thick across Waitrose Essentials and Waitrose own brand.  Rachel Aldridge, Dairy Buyer for Waitrose said, “Having successfully launched free range milk a couple of years ago we knew that we could, and should, challenge ourselves…

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PepsiCo Launches “Taste of Tomorrow” to Bring Flavor and Funding to HBCU Students in STEM

Stuart Mitchell

PepsiCo announced the launch of “Taste of Tomorrow,” an initiative designed to increase Black representation in Science, Technology, Engineering and Math (STEM) careers because despite the rapid growth of STEM jobs, Black professionals remain underrepresented making up only 9% of the STEM workforce. To help address this disparity, PepsiCo and the PepsiCo Foundation are investing $350,000 in financial support and providing additional resources to Historically Black Colleges and Universities (HBCUs), particularly for students pursuing careers in food science and technology. As the employer of choice for STEM careers, this initiative…

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