Tag: FCB New Zealand

Keep New Zealand Beautiful launches new campaign to tackle litter

Stuart Mitchell

Keep New Zealand Beautiful (KNZB) has launched an anti- litter campaign, fronted by a boisterous character named Mama Nature to celebrate Kiwis doing the right thing when it comes to disposing rubbish. KNZB saw a need for a new litter reduction campaign after its volunteers collected enough rubbish to fill 120 rugby fields with litter reaching half a metre in height from just one week-long clean up week. The campaign also aims to tackle new research revealed by KNZB showing the top items littered in public places by New Zealanders,…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of January 2018

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – January 2018. There were some campaigns I really liked in January, I promise after this one we will go back t one Top 10 a month. 10. I was really impressed with the concept of ‘Hey Girls’, I hope to see more from them in the future and look foreard to seeing their next campaigns. Social Enterprise Launches To Tackle Period Poverty In The UK 9. Fairtrade Fortnight is an important event…

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FCB New Zealand and Water Safety New Zealand Relaunch the Swim Reaper Campaign

Stuart Mitchell

The Swim Reaper was created last summer by Water Safety New Zealand (WSNZ) in partnership with ACC to target the at-risk demographic of young men aged 15 to 30. Despite making up only 14 per cent of the population, this group accounts for around one third of drowning deaths annually. Through his dark humour the Swim Reaper illustrates the deadly consequences of making bad decisions around water. As one of the most effective social media accounts in New Zealand, The Swim Reaper’s Instagram following is approaching 200,000 followers. From December 2016…

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