Free The Bid‘s future is looking bright – and colorful!

As part of their initiative’s continuing commitment to advocacy for women in roles across the production pipeline, we are thrilled to announce that we have added a database of profiles for women colorists, joining Free The Bid’s database of women directors, editors, and DOP collectives.

Despite scientific evidence concluding that “women are better at distinguishing among subtle distinctions in color,” women colorists have previously not received their due within a male-dominated field – we’re hoping to change that.

“Free the Bid was born in September of 2016, founded by director Alma Har’el to address the systemic bias that has prevented women directors from finding equal opportunity in advertising,” said Free the Bid Executive Director, Emma Reeves.

“After less than two years, Free The Bid’s global database has expanded to include listings for women editors, DOP collectives, and now colorists, alongside the profiles of 700+ women directors all around the world.”

Helena Lee, executive producer at post production company Ntropic, was instrumental in bringing attention to the need for Free The Bid’s expansion and spearheading the addition of colorists to the Free The Bid mission.

“Free the Bid has transformed the bidding process with an ever-growing number of agencies and brands asking for female creative talent on every job,” remarked Helena. “Color has always been an integral part of production, so it’s only natural for colorists to be included as a part of the package. We’re glad to be at the forefront of showcasing the incredible female talent in this category.”

Ntropic colorist Ayumi Ashley worked alongside Lee to compile a list of women colorists, all across the globe.

“By including colorists alongside directors and editors, Free the Bid is raising visibility for what has traditionally been a very behind-the-scenes role,” said Ayumi. “That feels like an exciting development for all colorists. I’m happy to have helped create this directory for those wanting to bring more women into their creative process, and hopefully inspire a future generation of colorists.“

“With the launch of our database of women colorists, we are thrilled to continue the natural expansion of our mission, advocating for women in all roles across the production pipeline,” added Emma. “We want to extend a huge thank you to Helena and Ayumi at Ntropic and all of the other company representatives who have been instrumental in making this project into a reality.

At this rate, anyone who’s not checking our site on a daily basis is really missing out – watch this space!”

If you are a woman colorist who would like to be added to their database, contact them at for more information!

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