The International Council for Ad Self-Regulation (ICAS) has released the third edition of its International Guide to Developing a Self-Regulatory Organization. The 58-page report is a source of reference on Advertising Self-Regulation globally, providing practical advice to markets wishing to set up or consolidate a Self-Regulatory System promoting responsible advertising.
It builds on the experience of ICAS members across the world and includes several charts and case studies highlighting best practices and success stories.