The International Council for Advertising Self-Regulation (ICAS) is delighted to join and support the first-ever global industry census launched by WFA, together with agencies associations VoxComm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week and The Effies.
The global census, which according to WFA represents the biggest ever global cross-industry collaboration of the marketing and advertising industry, is designed to provide hard data on the people who are working in the profession. The survey will assess where the global advertising and marketing industry is in relation to diversity, equity and inclusion by investigating workforce composition across the industry as well as people’s perception of diversity and inclusion in the workplace, including their sense of belonging and their perception of progress.
ICAS, the global platform that promotes responsible advertising through effective advertising self-regulation, is delighted to support this initiative. ICAS brings together a network of Self-Regulatory Organizations (SROs) from Africa, Asia-Pacific, Europe and North & South America as well as global associations representing the advertising industry (WFA, IAA, EPC, WOO) and experts on global advertising and marketing laws (GALA).
Guy Parker, President of ICAS, said:
“We are excited to be part of such a significant project. Building a more diverse and inclusive advertising industry workforce at a global level is essential. The data that will be gathered now will establish a vital benchmark for progress. This initiative builds on work carried out in the UK as part of the All In Census and we are now proud to be able to support WFA and the wider global marketing industry in the global roll-out.”
ICAS supports the first-ever global diversity and inclusion census
