Day: 24 November 2022

Eco-labels on menu options prompt diners to make more sustainable choices, new research finds

Stuart Mitchell

A first-of-its-kind study has shown adding eco-friendly ratings on menu items results in diners making choices which are kinder to the environment. The research, led by the University of Bristol, found that providing a traffic light rating of eco-friendliness next to dishes on the menu significantly increased the likelihood of diners choosing more sustainable options. Lead author Katie De-loyde, Research Associate in Psychological Science, said: “Adding a traffic light eco-label to menus increased the selection of more sustainable food items. Furthermore, and somewhat surprisingly, participants were positive about the eco-label,…

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Ad Council and Leading Tech Companies Team Up on Coordinated Efforts to Educate Youth and Parents on the Dangers of Fentanyl

Stuart Mitchell

The Ad Council, as part of a coordinated public awareness effort announced earlier this year, has launched part one of a holistic approach to tackle the overdose crisis. Educating young Americans about the dangers and prevalence of fentanyl, the first phase of the campaign is funded by leading technology companies Snap and YouTube, with a separate campaign in partnership with Meta that focuses on informing parents of the drug’s dangers launching this Fall. Drug overdose-related deaths have skyrocketed in recent years, with 2021 seeing a 52 percent increase over the…

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Newham Council works with environmental charity Hubbub to raise awareness of the impact of smoking litter

Stuart Mitchell

New research from environmental charity Hubbub reveals just over 1 in 4 smokers (28%) are aware that cigarette butts are made from plastic. Of the 1,500 smokers surveyed by Censuswide, over a third (36%) mistakenly think cigarette butts contain cotton wool when in fact the white fluffy material is made from a type of plastic (cellulose acetate) which once smoked, can release thousands of chemicals. Cigarette butts are the most littered item in the world and cause serious damage to the environment by leaching out toxic chemicals over a number…

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Total UK marketing budget growth slows in Q3 2022

Stuart Mitchell

Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, continuing the positive trend that began over a year ago. However, the expansion slowed for a second successive quarter as the cost-of-living crisis, soaring energy bills, weakening demand and economic uncertainty stalled business decision-making and led some companies to retrench. According to the latest survey findings, 22.2% of companies increased their total marketing budgets in the third quarter. However, only a marginally smaller proportion of companies registered total marketing…

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A fifth of UK adults are seeing members of their support network less, due to the cost-of-living crisis

Stuart Mitchell

New research from Co-op and mental health charities Mind, SAMH (Scottish Association for Mental Health) and Inspire has revealed that over a fifth (22%) of people are seeing their support network less and a quarter (24%) expect that this will soon be the case, because of the cost-of-living crisis. Relying on people in your support network who you can trust – for example, friends, family, and colleagues – can be an important way to help manage your wellbeing, including helping to reduce feelings of social isolation and loneliness. The YouGov…

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