Search Results for: Fashion

Swiss fashion and lifestyle brand NIKIN launches biggest social media campaign to combat global deforestation

Stuart Mitchell

We are currently experiencing a worrying moment in the history of our planet. The world that mankind has known for ages is under serious threat. Global temperatures are rising, coral reefs are disappearing at an alarming rate and mass extinction is destroying countless animal and plant species.  And how does mankind react to this? Unfortunately hardly, far too little is being done about it. All over the world, we continue to cut down trees, pollute our waters and pump greenhouse gases into the atmosphere. It is high time we do…

‘Wash it Better, Love it Longer’, Lenor challenges fashion enthusiasts to #30wears

Stuart Mitchell

At the Copenhagen Fashion Summit, Lenor encouraged fashion enthusiasts to ‘Wash it Better, Love it Longer’ by announcing a #30wears challenge Call to Action. By adopting better laundry practices such as the Long Live Fashion Formula – cold and quick cycles, using quality detergent and fabric conditioner – we can extend the life of our clothes by up to four times, reducing the environmental impact associated with purchasing new garments, and keeping them out of landfill, as well as saving money by buying less new clothing. Specially commissioned research from…

Google launch new pilot aiming to measure the environmental impact of the fashion industry

Stuart Mitchell

Google have started working together with the Stella McCartney Foundation on a new pilot to measure the environmental impact that the fashion industry has on the environment. Nick Martin, Head of Retail, Google Cloud, has written a blog post about the new pilot which I have reproduced below: Now more than ever, the fashion industry is heeding the call to sustainability. Its environmental impact is significant and growing—among other statistics, the fashion industry accounts for 20 percent of wastewater and 10 percent of carbon emissions globally. Much of this impact…

Fairtrade Gold Debut At London Fashion Week 2019

Stuart Mitchell

For the first time ever, four leading ethical, certified Fairtrade Gold jewellers came together to exhibit their Fairtrade Gold showstopper pieces at the renowned London Fashion Week. On Monday 18th and Tuesday 19th February, industry experts, celebrities and the public were able to see some of the finest in ethical jewellery.  At an exclusive side-venue to the main catwalk, in Old Bond Street, Natalie Perry, Rock Hound, Ute Decker and CRED Jewellery exhinited a range of designer pieces. Reflecting a shift in public awareness to ethical, fair fashion, the Fairtrade…

Justice4Grenfell takes a stand at London Fashion Week

Stuart Mitchell

20 months on from the Grenfell Tower fire that claimed 72 lives, 72 people, comprised of activists, bereaved families, members of the community and high profile supporters of the cause, united at the start of London Fashion Week, to represent those who lost their lives in the disaster. Wearing a protest t-shirt, the 72 ‘models’, including musician Emeli Sande, models Adwoa Aboah and Clara Paget, activists Heydon Prowse and Jolyon Rubinstein and DJ Becky Tong, lined up on the catwalk of LFW at 180 The Strand calling for justice as…