Search Results for: Greenwash

PRCA Climate Misinformation Strategy Group responds to latest IPCC report

Stuart Mitchell

PRCA Climate Misinformation Strategy Group Chair John Brown FPRCA has issued the following statement in response to the latest Intergovernmental Panel on Climate Change (IPCC) report. “The latest report from The Intergovernmental Panel on Climate Change (IPCC) makes it clear that we have a brief window of time to avoid some of the most catastrophic consequences of climate change. As a PR industry, it’s crucial that we play our part. In particular, it’s more important than ever that we scrutinise and ask the right questions when it comes to clients, claims and…

Over 450 Scientists Sign Letter Calling on PR and Ad Agencies to Drop Fossil Fuel Clients

Stuart Mitchell

Over 450 scientists have signed a letter calling on public relations and advertising agencies to stop working with fossil fuel companies and spreading climate disinformation. This is the first time that so many scientists have come together to call out the role of PR and advertising in fueling the climate crisis.  “As scientists who study, and seek to communicate, the realities of the climate emergency on both the planet and people, we are constantly faced with the challenge of overcoming advertising and PR efforts by fossil fuel companies that seek…

Nature-based solutions can mitigate climate change effects on agricultural sector, but market imperfections persist

Stuart Mitchell

Nature-based solutions can play a crucial role in limiting the impact of climate change on the agricultural sector, which faces increasing pressures in both adaptation to and mitigation of climate change, according to a report by the Centre for Climate Finance & Investment (CCFI) at Imperial College Business School in partnership with Standard Chartered. The analysis is the second of a two-part report exploring the risks and opportunities facing the global agricultural sector from climate change. The authors warn that poorly designed solutions could create adverse effects such as increasing…

#LoveB2B? The PRCA kicks off new campaign to celebrate the best of the sector

Stuart Mitchell

The PRCA’s B2B group has launched a new campaign to celebrate excellence within the industry. Coming off the back of what has been an incredibly challenging time for many businesses, the need for good communications with customers and partners has become more important than ever. Dedicated to helping PRCA members working in the business-to-business sector improve the quality and scope of their practice, the role of the PRCA B2B Group is to identify best practice, highlight new trends, and encourage communication and collaboration between members. The #LoveB2B campaign will focus on three…

Are Shoppers Buying Less To Save The Planet This Christmas?

Stuart Mitchell

Founder and CEO of Where Does It Come From?, Writer, Speaker, and Consultant, Jo Salter has written us a post about some things she’s been noticing about buying ethically this Christmas, and some recommendations of ethical businesses if you’re still looking for that elusive Christmas gift for yourself or for anyine else! Are Shoppers Buying Less To Save The Planet This Christmas? (or is it just ethical businesses that are seeing a slump in sales….) By Jo Salter, Where Does It Come From? This is not a scientific study I…