Search Results for: Greenwash

The sustainability squeeze: Almost half of Brits can’t afford to be more sustainable

Stuart Mitchell

New research from Bazaarvoice’s Influenster community reveals the current struggle UK consumers have with balancing the rising cost of living with their desire to shop sustainably. Given the choice, 44% would ditch fast fashion and switch to more sustainable clothing options, but they simply can’t afford the difference in cost. Eco sustainability vs financial sustainability Despite two thirds of consumers recognising the negative impact fast fashion companies have on the planet (66%), the higher price point (62%) and general availability of more sustainable and eco-friendly product alternatives (42%) have become…

Neither clean nor green: ‘sustainable’ funds falling short of investors’ expectations, Which? research reveals

Stuart Mitchell

Sustainable funds – often referred to as Environmental, Social and Governance (ESG) funds – have become one of the fastest growing sub-sectors in the investment industry. In 2021, of the £43.2 billion that was invested into retail funds by UK investors, £16 billion was put into ‘responsible funds’, Investment Association figures show. There are many labels for investments that consider more than just profits, but Which? research suggests there is often a mismatch between what investors understand to be “ethical” and the fund management industry’s definitions. The consumer champion surveyed…

ICAS and EASA support the development of WFA global guidance on environmental claims

Stuart Mitchell

The World Federation of Advertisers (WFA), has issued a global guidance on environmental claims at the Global Marketer Week in Athens which details principles and global best practice to help brands ensure that environmental claims are credible to consumers and can be backed up if they are challenged. The guidance will also be used by agencies across the world. The global agency alliance VoxComm was involved and has supported this important initiative. The guidance therefore represents a consensus across the global industry and industry regulators of what the core elements…

New WARC Sustainability Hub in association with LIONS and the Advertising Association to champion best marketing practice worldwide

Stuart Mitchell

Reaching net zero, a target global climate scientists say the world must reach by 2050 to manage global warming and avoid a temperature rise above 1.5 degrees, is critical. In a report by the IPCC, António Guterres, the UN’s secretary-general, described the climate emergency as “code red for humanity”.  With this call to action, WARC, the global authority on marketing effectiveness, in partnership with LIONS, the home of creativity, and the UK’s Advertising Association, have joined forces to launch the WARC Sustainability Hub, a one-stop resource to help marketing practitioners…

EY Carbon launched to support listed businesses preparing net zero plans ahead of looming 2023 deadline

Stuart Mitchell

In response to the Chancellor’s announcement during COP26 mandating all UK-listed businesses and financial institutions to publish net zero plans by 2023, EY has launched a new sustainability service offering – EY Carbon. EY Carbon’s remit is to advise and support these businesses as they prepare their net zero plans ahead of independent scrutiny and verification. The team is dedicated to helping these businesses develop robust, ambitious plans, while building longer-term sustainability strategies. Recognising the huge challenge that these new regulations will place on UK businesses, EY Carbon is being…