Search Results for: Greenwash

DAME’s first-ever TV Advert has Sustainability Strings Attached

Stuart Mitchell

Sky Media and DAME announce a partnership, which brings the sanitary product to TV for the first time, giving the brand a platform to scale and reach new audiences through a highly targeted TV advertising campaign that launches today. Launched on Kickstarter in 2018, DAME is on a mission to change periods for good with positive period products free from toxins, harsh chemicals, bleach and single-use plastic. The mantra for the 30 second advert, created by Recipe, is “Bleed Red. Think Green.” and boasts an unapologetically bold creative, which sees…

7 ways marketers should be preparing for the Green Claims Code now

Stuart Mitchell

Communications strategist, anti-greenwashing expert, and the guest on our first podcast Sian Conway-Wood has written us a post about the new Green Claims Code. This will be really usefull to marketers and ethical businesses, as will Sian’s Online Masterclass in December. UK companies of all sizes, across industries need to start preparing to better substantiate their sustainability claims, as the Competitions & Markets Authority (CMA) prepares to start enforcing the new Green Claims Code. Marketers, both in agency settings and in-house, should be upskilling in sustainability and preparing to implement…

Consumer scepticism of ethical investment labels on the rise

Stuart Mitchell

Scepticism surrounding ‘greenwash’ and the validity of ESG and ethical investments is on the rise, reveals new research from Triodos Bank UK. The findings of the latest annual Triodos Impact Investing Survey, now in its fifth year, reveal that a quarter of consumers who would not currently invest in an ethical fund (26%) question whether many investments claiming to consider environmental and social impact are truly ethical – a figure that has risen from 17% in 2020. While consumers are keenly interested in the potential power of their investments to…

Ad Net Zero Launches New Training – The Essentials Certificate

Stuart Mitchell

Ad Net Zero, UK advertising’s response to the climate crisis, led by the Advertising Association, ISBA and the IPA, has launched a new training course – The Essentials Certificate – to help people working in advertising and marketing services understand the climate crisis and the actions needed to achieve net zero emissions in advertising operations by 2030. The 10-hour online course is now available to all professionals, in the UK and internationally, via the IPA’s globally recognised CPD platform. It aims to empower advertising professionals with the knowledge and practical…

PRCA Climate Misinformation Strategy Group welcomes CMA’s Green Code

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Climate Misinformation Strategy Group has welcomed the Competition and Markets Authority’s new Green Claims Code, designed to help organisations remain legally compliant when making environmental claims.  The Code – which is particularly relevant to communications professionals – requires all environmental claims to be truthful, unambiguous, and transparent. It also compels organisations to include all relevant information relating to a claim. The Code has been developed in response to increasing consumer demand for products and services that protect the environment. PRCA Climate Misinformation Strategy…