Search Results for: Greenwash

PRCA Climate Misinformation Strategy Group welcomes CMA’s Green Code

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Climate Misinformation Strategy Group has welcomed the Competition and Markets Authority’s new Green Claims Code, designed to help organisations remain legally compliant when making environmental claims.  The Code – which is particularly relevant to communications professionals – requires all environmental claims to be truthful, unambiguous, and transparent. It also compels organisations to include all relevant information relating to a claim. The Code has been developed in response to increasing consumer demand for products and services that protect the environment. PRCA Climate Misinformation Strategy…

Ad Net Zero to mark first anniversary with global summit, training qualification & industry best practice guide

Stuart Mitchell

Ad Net Zero, the UK advertising initiative to help the industry respond to the climate crisis caused by CO2 emissions is marking its first-year anniversary with a special 2-day Global Summit. Ad Net Zero is made up of 70 leading companies from across the UK advertising industry, committing to achieving net zero carbon emissions from their operations by end 2030 as part of wider industry drive. It will take place on November 3 & 4 live from Glasgow at the same time as COP26 when the world’s leaders gather to…

Australasian Centre for Corporate Responsibility files landmark case against Santos in Federal Court

Stuart Mitchell

In an historic claim, the Australasian Centre for Corporate Responsibility (ACCR) will challenge Santos’ claims that natural gas provides “clean energy” and that it has a “credible and clear plan” to achieve “net zero” emissions by 2040 in the Federal Court of Australia. This is the first court case in the world to challenge the veracity of a company’s net zero emissions  target, and a world-first test case in relation to the viability of carbon capture and storage (CCS) and  the environmental impacts of blue hydrogen. Acting on behalf of ACCR,…

“Phone-Book” Annual Sustainability Reports Need to be Replaced With Focused, Data-Driven Communication Tailored for Stakeholders

Stuart Mitchell

As companies focus on a core set of sustainability issues on which they can truly have an impact, they should consider retiring the conventional, “phone-book”-sized CSR, sustainability, and ESG reports. Such reports can serve as central repositories of information, but companies need a more tailored approach to address the key stakeholders, says a new study by The Conference Board ESG Center. The research examines how companies can tell their sustainability story more effectively, authentically, and reliably to multiple audiences.   As The Conference Board study explains, lengthy reports fail to…

Sustainability is the fastest-growing purchase consideration

Stuart Mitchell

Despite fears of a global recession, there has been significant growth in the number of people making food and drink purchasing decisions based on sustainability, an increase of 25% in the last two years, according to a new report.  While price and quality are still the biggest considerations when grocery shopping, this has declined in the last two years, by 17% for high quality and 10% for low prices.   Consumers are beginning to see the value in paying more for products that are better for the planet with two-thirds (66%) saying they would be willing to pay more for…