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Digital Poverty Alliance launches Tech4Youth in Cumbria to address the looming digital divide among young people

Stuart Mitchell

The Digital Poverty Alliance (DPA) has launched its expansion of their Tech4Youth programme to the Solway Coast in Cumbria, coinciding with End Digital Poverty Day. This expansion of the scheme will support 275 young people, aged 11-to-19, on the Solway coast and surrounding communities, Silloth, Wigton, Maryport and Aspatria, by providing laptops, free internet access, and digital literacy workshops, directly addressing the digital access challenges faced in this region. 86 per cent of parents of digitally excluded children cite cost as the primary barrier preventing their children from accessing laptops,…

Average salary falls as challenges to PR industry outlined in CIPR’s 2024 State of the Profession report

Stuart Mitchell

The average salary across the public relations profession has fallen by over £3,000 in two years, highlighting the impact of a challenging economic backdrop on the PR industry according to new data from the Chartered Institute of Public Relations (CIPR).  The Institute’s latest State of the Profession report – the first since 2022 – provides industry-leading insights into the public relations profession following a survey of over 2,000 PR professionals on a range of topics including working hours, industry challenges, activities most commonly undertaken, and a series of new questions…

Cascale Issues Data-Driven Decarbonisation Roadmap, Rallies Industry on New Era of Business Leadership in Climate, Social Justice

Stuart Mitchell

Global nonprofit alliance Cascale, formerly the Sustainable Apparel Coalition, centered their recent Annual Meeting in Munich on a call to action: Attendees must become bold advocates for change within their organizations and throughout the industry. This was the first Annual Meeting since the organization rebranded in February 2024, and it marks a major milestone in the organization’s evolution. Themed “A New Era of Unified Impact,” the event united over 600 attendees from around the world, who heard from more than 80 global industry experts. The tone was set during the…

New research establishes how Official sports fan zones attract new visitors and boost footfall to Out of home venues

Stuart Mitchell

According to research carried out during the Olympic Games by Ocean Outdoor and Opinium, one in three visitors interviewed say they made a specific plan to visit one of the official Team GB fan zones presented by Ocean this summer. More than 700 fan zone visitors took part in the study which sets out to measure the visitor experience, the value for landlords, sponsors and brand partners and the importance of the association with Team GB.    The key findings reveal that: Nearly half of those interviewed (47%) said they…

Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation

Stuart Mitchell

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by…