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IPA President Karen Martin unveils agenda to revitalise UK advertising

Stuart Mitchell

New IPA President and CEO of BBH, Karen Martin, has announced her agenda designed to revitalise UK advertising, and celebrate the immense value creativity brings to business success, the economy and British culture. In a passionate address to industry leaders and IPA members, followed by a live Q&A, Martin set out the critical need to put creativity back at the core of business. Her speech also highlighted key challenges facing the ad industry today, including short-term thinking, over-reliance on AI, and a disconnect from the very thing that drives the…

Asda updates on 2024 Gender Pay

Stuart Mitchell

Asda has published its 2024 Gender Pay figures, showing a year-on-year reduction in its median pay gap. All large companies are required to submit a report to the Government’s Gender Pay website. In Asda’s report, the retailer revealed: The median hourly pay difference between all male and female colleagues is 4% (2023: 5%). A 0% median pay gap for hourly-paid retail store colleagues (who make up 92% of Asda’s total workforce). The mean hourly pay difference between all male and female colleagues is 7% (2023: 6%). Asda’s gender pay figures…

Unreasonable Impact announces new roster of ventures for the 2025 UK & Europe programme

Stuart Mitchell

Unreasonable Impact, a strategic partnership between Unreasonable Group and Barclays, has introduced the newest cohort of ventures selected for its UK & Europe programme. This year’s ventures are working across biodiversity monitoring, sustainable materials, and energy efficiency. Among them are: Material Evolution – Material Evolution develops low-carbon cement alternatives using AI-driven alkali fusion technology, reducing emissions by 85% compared to conventional methods. Liz Gilligan, co-founder and CEO, combines her expertise in sustainable concrete and extensive practical experience to lead the company’s mission to create industry-standard eco-friendly building materials. Onego Bio – Onego…

CIPR publishes first Annual EDI Progress Report

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has published its first Annual EDI Progress Report, highlighting its achievements in advancing equity, diversity and inclusion across the PR profession in the year since it launched its EDI Strategy. The report covers the period between October 2023 and October 2024 and demonstrates the Institute’s progress across the four key pillars outlined in its EDI strategy: leading practice development, championing lifelong learning, building a resilient community, and advocating for public relations. It showcases the CIPR’s work in expanding its offer of EDI learning…

Toxic tech: New polling exposes widespread online misogyny driving Gen Z away from social media

Stuart Mitchell

New polling commissioned by Amnesty International UK, exposes the staggering levels of online misogyny that plague social media, driving young people, particularly women, away from spaces meant for connection and creativity. The polling, Toxic Tech: How Misogyny is Shaping Gen Z’s Online Experience, was conducted by Savanta and is taken from the testimony of 3,024 Gen Z respondents from a nationally representative sample of the UK population. The findings underscore the urgent need for tech platforms to overhaul their policies and take concrete steps toward ensuring safer digital communities. The…