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IPA publishes Agency Census 2024

Stuart Mitchell

The IPA has published its 2024 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2024 IPA Agency Census, now in its 65th year, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled. 26,787, up from 26,630 recorded in 2023. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased from an estimated 14,698 in 2023 to 14,775 in 2024, and the number of employees in media…

The One Show 2025 Adds AI Discipline to Encourage Exploration

Stuart Mitchell

In anticipation of the continued rising impact of AI in marketing, The One Club for Creativity has added a new Creative Use of Artificial Intelligence discipline to The One Show 2025. The new discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process.  The new AI discipline will recognize and encourage exploration, with categories falling into three major themes: Branded Campaigns and Experiences, Craft, and Innovation. In comparison to other One Show disciplines, these categories are more loosely defined and eligibility…

IPA publishes Agency Census 2024

Stuart Mitchell

The IPA has published its 2024 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2024 IPA Agency Census, now in its 65th year, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled. 26,787, up from 26,630 recorded in 2023. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased from an estimated 14,698 in 2023 to 14,775 in 2024, and the number of employees in media…

IPA and TikTok renew partnership inviting fresh talent to Step Into Adland

Stuart Mitchell

The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry. Building on the success of the inaugural Step Into Adland campaign in 2023, advertising agencies in Edinburgh, Leeds and London (Story, Billion Dollar Boy, IMA Global, Trunk BBI and Leo Burnett) welcomed TikTok creators Abie, Benjy, Hannah, James and Kimberley to showcase the opportunity that a job in adland can offer with the aim of engaging and inspiring…

UNESCO and SEVENTEEN award grants to 100 youth-led projects around the world

Stuart Mitchell

UNESCO and K-pop icon SEVENTEEN, the Organization’s Goodwill Ambassador, are stepping up their support for youth by awarding financial grants to 100 initiatives designed and led by young people in 70 countries. The project leaders will also benefit from training and expert mentoring. Young generations are a source of innovation and solutions to meet the challenges of our century, but they often lack funds and support. With a budget of one million dollars, made possible by SEVENTEEN’s contribution, 100 inspiring initiatives created by and for young people will be implemented,…