Search Results for: background

The Ad Council and Feeding America’s new PSA Shows What’s Possible in a World Without Food Insecurity

Stuart Mitchell

Feeding America® and the Ad Council, in partnership with fluent360, today launched a new fully-integrated PSA campaign designed to inspire conversation about and drive passion for the issue of ending hunger in the United States. “The Full Effect” highlights the impact of food on people’s lives and was developed to show when people are fed, futures are nourished, and individuals go from living, to truly thriving. Through short vignettes, the PSA shows the everyday joy of a child receiving a science fair award, and thriving as a working mom, to…

O2 and Serviceplan Bubble create first Brand Book with real Game-Changer DNA

Stuart Mitchell

The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre interviewed five game-changing personalities who have made an impact on our world, shaped our culture, and transformed their success stories into literary portraits on 388 pages. In the process, it becomes apparent that these personalities are also characterized by a can do mentality that reflects the brand’s attitude and values. The actual DNA of the ‘Game Changers’ was extracted from saliva…

Vattenfall inaugurates its largest onshore wind farm in the UK

Stuart Mitchell

South Kyle Onshore Wind Farm has been inaugurated today in south west Scotland. Once fully commissioned the wind farm will have an installed capacity of 240MW, equivalent to the annual electricity consumption of 187,000 homes. The wind farm was developed and constructed by Vattenfall and will be owned by Greencoat UK Wind PLC. It was inaugurated today at a ceremony attended by Vattenfall’s CEO, Anna Borg, and Laurence Fumagalli of Greencoat UK Wind. Many of the organisations involved in the construction of the wind farm also attended the ceremony.  Some…

Co-op campaigns to break the ‘class ceiling’

Stuart Mitchell

Co-op is taking action to break the ‘Class Ceiling’, as new research has found that a significant number of people believe that what they achieve in life is dictated by their background. Nearly a fifth (17%) of UK adults believe they have missed out on a job due to their background, accent or social status, with a tenth (10%) of people revealing that they have been teased for their accent. As a result, a quarter (26%) have changed the way they look for a job interview** and a tenth (11%)…

Uber state they are Delivering a greener future

Stuart Mitchell

Pierre Dimitri Gore-Coty, SVP of Delivery, Uber has written a blog on their green future which may be interesting to people here,it is copied below: Uber believes in doing our part to create a clean future for the planet. That’s why in 2020 we announced commitments to make Uber an emission-free mobility platform by 2040 globally, with 100% of rides taking place in zero-emission vehicles, on public transit, or with micromobility like bikes or scooters.  Today, we are expanding our commitment to include our Delivery business, with goals to eliminate…