Search Results for: business

EU Due Diligence Directive a major step in advancing responsible business conduct

Stuart Mitchell

GRI has welcomed the outcome of the final negotiations between the European Parliament and the European Council to set new rules to integrate human rights and environmental impacts into companies’ governance. Last night, the parties agreed on ambitious rules for responsible business conduct on environmental impacts and human rights. One year after the adoption of the Corporate Sustainability Reporting Directive (CSRD), which sets mandatory disclosure requirements for companies on their due diligence processes (an obligation to tell), the Corporate Sustainability Due Diligence Directive (CSDDD) sets behavioural obligations to identify, prevent,…

Empathy in marketing isn’t just nice, it’s good for business, new report shows

Stuart Mitchell

Empathy is an underrated and powerful business driver in marketing, according to a new report. The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘empathy and fitting in’ is also an effective way to drive business. According to the report – the second volume in Effie and Ipsos’ Dynamic Effectiveness series, which began with an exploration of the sales and business value of marketing that promotes equality for…

U.S. Food Waste Pact Engages Businesses Across The Country To Target, Measure, And Act To Reduce Food Waste

Stuart Mitchell

Building on the success of the Pacific Coast Food Waste Commitment (PCFWC), nonprofit partners ReFED and World Wildlife Fund (WWF) recently announced the formation of the U.S. Food Waste Pact – a national voluntary agreement enabling pre-competitive collaboration and data-driven action to reach national and international food waste reduction targets, including United Nations Sustainable Development Goal 12.3. The U.S. Food Waste Pact is designed to go beyond commitment setting to drive meaningful progress on food waste reduction, as well as serve as a connective fabric to support other national and…

Sustainable Markets Initiative Agribusiness Task Force launches blended finance framework to make regenerative farming mainstream

Stuart Mitchell

The Sustainable Markets Initiative’s Agribusiness Task Force today announced the launch of a new blended finance framework that could unlock trillions of dollars for regenerative agriculture. A Task Force of companies including Mars, McCain Foods, McDonald’s, Mondelez International, PepsiCo and Waitrose, unveil a plan to make regenerative farming financially viable and scalable; explore implementation projects in India, the UK and the US; welcome Lloyds Banking Group to boost cross-industry support, and call for policy changes to help support its implementation.  The global food system currently creates ~30% of human produced…

Hattrick Proves Doing Good Is Good For Business And The Planet

Stuart Mitchell

B2B content marketing agency, Hattrick, has taken home the first ever Agency Sustainability Award at the inaugural Good Agency Awards for its dedication and action in tackling the climate challenge.   Launched by Agency Hackers at the Good Agencies Summit 2023 in London, the awards are the first of its kind to celebrate agencies that are a force for good and focus on balancing purpose with profit.  Described as the “small but mighty B2B marketing agency”, the judges commented on Hattrick’s strong sustainability ethos and focus on educating not only themselves,…