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Newsweek Launches ‘Better Planet,’ a New Content Strategy Focused on Sustainability

Stuart Mitchell

Newsweek, the global media organization, announced the launch of Better Planet, a new content strategy focused on sustainability and a changing world. Better Planet will launch in partnership with Kia, which is undergoing a total transformation focused on becoming a leader in sustainable mobility by popularizing EVs and increasing the use of recyclable materials and clean energy in production. As part of this collaboration, Newsweek will publish Better Planet – a dedicated section within its website focused on green issues and providing readers with a comprehensive source of news, features…

Information Commissioner’s Office tells platforms to respect information rights when moderating online content

Stuart Mitchell

The Information Commissioner’s Office (ICO) is working to support people’s information rights online by ensuring organisations understand their data protection obligations when seeking to make their platforms safer.   Content moderation is commonly used by organisations to analyse content generated by users to check if it’s appropriate for publication on their platforms. This process involves using people’s personal information and can cause harm if incorrect decisions are made.  In the regulator’s first guidance on content moderation, the ICO outlines how data protection law applies to these processes and the impacts they…

New Silotite® Film Uses Recycled Content for Improved Environmental Credentials

Stuart Mitchell

Berry Global’s leading balewrap brand, Silotite®, has added a new film made with 25% post-consumer recycled plastic (PCR) to its B Circular Range of agricultural films. SilotitePro1800 Sustane incorporates PCR into a high-performance product to deliver a quality silage film with an improved environmental profile. The use of recycled content in SilotitePro1800 Sustane film is part of Berry’s Five-Pillar programme to improve Silotite’s sustainability and adds to the existing benefits of its pre-orientated ProTechnology. The film also provides a longer reel length than Silotite® original 25 μm, 1500m film, so…

Billion Dollar Boy launches innovation unit, Muse, with new research revealing three in five consumers prefer generative AI creator content

Stuart Mitchell

Global creator agency, Billion Dollar Boy (BDB), announces the launch of Muse, a new innovation unit exploring the impact of emerging technologies shaping the creator economy – including generative AI.  Muse is purpose driven to understand the reality behind the hype surrounding new technology; to harness its potential and protect brands and the creator community from the boom and bust cycle of new innovations. It follows a six month investigative programme powered by new, independent research and brand and creator partnerships designed to explore how generative AI can work with…

Tetra Pak and Lactogal cut carbon footprint of aseptic cartons for milk by a third, increasing renewable content with a paper-based barrier

Stuart Mitchell

Following successful commercial consumer testing in 2022, Tetra Pak and Lactogal have now launched an aseptic beverage carton featuring a paper-based barrier. This is part of a large-scale technology validation, involving around 25 million packages and currently ongoing in Portugal. Made of approximately 80% paperboard, the package increases the renewable content to 90%, reduces its carbon footprint by one third (33%1) and has been certified as Carbon Neutral by the Carbon Trust™.2 Greenhouse gas emissions, food waste and plastic littering are cited as the top three environmental sustainability concerns facing…