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Beauty giants double down on retail media and enhanced content as online sales accelerate

Stuart Mitchell

The $430bn global beauty market is at the vanguard of innovation in e-commerce. From experimenting with video content to addressing consumer concerns about wellness, sustainability and diversity, brands are becoming skilled at selling personalized products in a virtual world. Debuting with a report on Beauty & Personal Care published today, Category Insights is a new series from WARC Digital Commerce exploring the current state of a category from the perspective of the retailer, the consumer and the brand.  Gregory Grudzinski, Report Editor, WARC Digital Commerce, says: “In the virtual world…

Expanded Polystyrene (EPS) Industry Advances Sustainability with $185M Investment in Recycled Content Resin Technologies

Stuart Mitchell

Expanded polystyrene (EPS) resin producers in North America have collectively invested more than $185M in technologies for recycled content EPS feedstock, advancing sustainability in many sectors. Leading resin producers RAPAC, Epsilyte, Styropek, Nexkemia and BASF have all developed proprietary formulas that will allow EPS fabricators to incorporate ≥30% recycled content in the manufacturing of many applications. Seventy-nine million pounds of online capacity is already serving North American markets, with projections for an additional 150 million pounds of capacity. Three of the resin producer’s recycled content products are third-party certified and…

IPA/TikTok tie-up sees content creators showcase industry to untapped talent

Stuart Mitchell

The IPA, in partnership with TikTok for Business, has launched a new ad campaign featuring popular TikTok creators to attract a more diverse audience of talented young people across the UK, into the advertising industry. The campaign has matched four successful content creators including, Benjy, Walid, Hannah Beau and Abbie Blyth, with five top advertising agencies including Havas (London), VCCP (London), VMLY&R (London), Wavemaker North (Manchester) and Leith (Edinburgh), to showcase the opportunity that a job in adland has to offer with the aim of engaging and inspiring young people…

Amazon Climate Pledge Friendly Program Now Includes SCS Recycled Content Certification for Electrical and Electronic Equipment

Stuart Mitchell

SCS Global Services, a global leader in third-party environmental and sustainability certification, auditing, and testing, recentl;y  announced that its new Recycled Content certification for the electrical and electronic equipment industries will qualify products for recognition under the Climate Pledge Friendly program on Amazon, helping shoppers find products that are more sustainable.  The third-party certification program first announced on May 11, 2023 is built around SCS-103A, a new Annex to supplement the popular SCS-103 Certification Standard for Recycled Content.  The Annex, developed by SCS Standards the non-profit affiliate standard-setting body for…

Berry Global Introduces Spray Through Overcap with 50% Recycled Content

Stuart Mitchell

To support customers in achieving their sustainability goals with recycled content, Berry Global Group, Inc. has recently introduced a new recycled plastic stock option as a part of its Bmore Circular Solutions– a spray through overcap made with 50% recycled content. Demand for recycled content in packaging is growing, fueled by environmentally conscious consumers across markets. According to a consumer survey by McKinsey & Company, 60-70% of consumers said they would pay more for sustainable packaging. Among homecare consumers specifically, 18% consider packaging made with recycled content an important factor…