Search Results for: content

Berry, Peel Plastics, ExxonMobil Collaborate to Use Certified-Circular Content in Pet Food Packaging

Stuart Mitchell

Berry Global Group, Inc., Peel Plastic Products Ltd., and ExxonMobil have announced they are working together to integrate International Sustainability and Carbon Certificate (ISCC) PLUS certified-circular plastics into pet food packaging for household brand names. The collaboration leverages ExxonMobil’s ExxtendTM technology for advanced recycling, which processes plastic waste and attributes it to new plastic for food-grade packaging through a mass balance approach.  “With the promise of advanced recycling, we can change what is traditionally considered waste and transform it into innovative products made to be remade – accelerating the shift…

Tetra Pak takes carton packages with recycled content to the next level

Stuart Mitchell

Tetra Pak has made new advancements in the area of recycled content, expanding its offering of packaging solutions using certified recycled polymers to cover new formats, product categories and geographies. The expansion is a key milestone in the company’s journey towards a circular portfolio, turning waste into new resources, and reducing the industry’s dependence on virgin, fossil-based materials. It comes at a pivotal moment, aligning with the recently released European Commission’s proposal for the Packaging and Packaging Waste Regulation.2 As the industry looks for ways to support the EU Green…

Channel 4 teams up with We Are Parable for a second year of mentoring programme for Black film and content creators across the UK

Stuart Mitchell

Channel 4 is renewing and expanding its partnership with award-winning organisation We Are Parable following a successful first year of Momentum – a mentoring and training programme for Black TV, film and content creators across the UK. Channel 4 will work with We Are Parable to help progress the careers of people keen to work in the TV and film sectors in cities including Leeds, London, Bristol, Glasgow and Birmingham, and will also expand across Scotland and the Midlands this year. The mentorships offer participants the opportunity to receive one…

69% of global marketing teams are increasing spend on content in 2023

Stuart Mitchell

Research from Bynder’s inaugural State of Content report has revealed that despite the current economic climate, 69% of global marketing teams have increased or maintained their spend on content creation, management, and distribution this year. Bynder’s report, which surveyed 1,297 global CMOs on their plans in relation to content goals, challenges, and future investment, also found that: 83% of senior marketers are focused on consolidating their technology systems and reducing agency spend this year 98% are prioritizing faster time to market and the delivery of content experiences across multiple platforms…

LIONS and WARC launch the Creative Impact Content Stream to the drive effectiveness agenda at Cannes Lions 2023

Stuart Mitchell

LIONS, the global benchmark for creativity, and WARC, the authority on marketing effectiveness, today announced Creative Impact – a co-curated stream of content that will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity, Monday 19 – Friday 23 June 2023.  The significant focus on effectiveness at this year’s Festival reflects the extreme pressure on marketing budgets in the current economic climate, and the urgent need to prove the role creativity can play in supercharging sustainable commercial growth.  The launch of Creative…