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CAP – Remit statement: ‘content marketing’ for gambling products online

Stuart Mitchell

The ASA/CAP have released a post called: Remit statement: ‘content marketing’ for gambling products online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Introduction Last year, we published an update to clarify, in broad terms, the ASA remit over marketing communications appearing on websites, apps and cross-border platforms (for example, social media and retail platforms).  It was well received, but it is accepted that…

AMC Networks Content Room Teams With The Ad Council To Empower Girls in STEM Featuring The Hit Series “The Walking Dead”

Stuart Mitchell

AMC Networks Content Room and the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, announced today a series of new public service advertisements (PSAs) that will highlight the power of girls in STEM (science, technology, engineering and math) against the backdrop of the global hit series “The Walking Dead.” In the spots, behind-the-scenes talent of the popular franchise, including Director Aisha Tyler, Costume Designer Vera Chow and Art Director Jasmine Garnet, showcase how STEM is used to bring the post-apocalyptic world of “The Walking Dead”…

Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies

Stuart Mitchell

Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies. The Channel 4 and Motion Content Group Diverse Indies Fund will be editorially overseen by Channel 4 Senior Commissioning Editor Vivienne Molokwu. For Motion Content Group (part of GroupM, WPP’s media investment group), the fund will be managed by Head of Diversity, Equity and Inclusion, Deep Sehgal. The new and dedicated fund is designed to support ethnically diverse-led companies and is about backing and bringing to…

ReSource: Plastic Member Companies Eliminated More Than Half of Their Problematic Plastic From 2018-2020; Waste Infrastructure Posed Challenges to Increasing Recycled Content

Stuart Mitchell

A new report from World Wildlife Fund (WWF) finds that Principal Members in the organization’s ReSource: Plastic program – Keurig Dr Pepper, McDonald’s Corporation, Procter & Gamble, Starbucks, and The Coca-Cola Company – cut their use of problematic plastic [1] by 57% between 2018 and 2020. This significant reduction, which totaled 71,000 metric tons, included the elimination or material transformation of hard-to-recycle small items like straws, utensils, and materials like rigid foam and vinyl. The decrease in problematic plastic is one of many metrics highlighting progress published in Transparent 2021, the…

UK Plastics Pact cuts plastic packaging by 10% and doubles recycled content

Stuart Mitchell

The UK Plastics Pact’s third annual report, published recently by global NGO WRAP, shows good collective progress against the UK Plastics Pact’s four ambitious environmental targets – year on year, while further action is required to scale the recycling of plastic bags and wrapping. A key achievement since its launch in 2018 has been a consistent and significant reduction in consumer plastic packaging by brands and retailers. Comparing data for members that have reported each year, there has been a 10% drop in plastic packaging on supermarket shelves, with problematic…