Search Results for: content

Nielsen’s Gracenote Illuminates Disability Representation in Entertainment Content with Inclusion Analytics Enhancement

Stuart Mitchell

Gracenote, the content solutions pillar of Nielsen, has expanded the scope of its Inclusion Analytics solution adding new disability representation data to the talent gender, race, ethnicity, and sexual orientation information currently tracked. By providing visibility into the presence of physical, intellectual, cognitive, mental, sensory, and other disabilities in people appearing in popular programming, Gracenote Inclusion Analytics paves the way for more equitable and accurate representation amongst the disability community and more informed decision-making around content investments. The disability nonprofit RespectAbility provided guidance in tracking this new data. According to…

CAP – New gambling and lotteries rules: tougher content restrictions

Stuart Mitchell

The ASA/CAP have released a post called: New gambling and lotteries rules: tougher content restrictions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the announcement of the outcome of our consultation in April, new rules protecting under-18s came into force on 1 October further strengthening the Committee of Advertising Practice’s (CAP’s) commitment to protect young and other vulnerable people from gambling advertising-related harms.…

Currys celebrates diversity within the gaming industry with Jungle Creations content partnership 

Stuart Mitchell

Currys launches a month-long content partnership with Jungle Creations titled Currys. The home of gaming, brokered by Spark Foundry and SPP Media.   The gaming community is currently made up of people of any age, ethnicity, gender and background. However, there are still pervasive stereotypes around the attributes of the ‘average’ gamer. This campaign celebrates the diverse modern gaming community and shows that whatever kind of a gamer you are, Currys is the home for you. Our research, compiled by our gaming proposition Publicis Play, shows that 46% of gamers are…

Berry Global and Mars, Incorporated Announce the Launch of Recycled Content Packaging

Stuart Mitchell

Berry Global Group, Inc. is collaborating with snack and treats leader Mars, Incorporated to launch its popular pantry-sized treats in polyethylene terephthalate (PET) jars that have been optimized to be lighter weight and include 15% post-consumer resin (PCR). With the shared mission of creating more sustainable packaging solutions, Berry and Mars will launch the new jars for the M&M’S®, SKITTLES®, and STARBURST® brands later this month. The easy-grip square jars are produced at Berry’s manufacturing facility, using a single-pellet, food-grade resin to assure a clean, consistent substrate sourced from mechanical…

New Hispanic cereal campaign demonstrates importance of authentic content creation

Stuart Mitchell

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…