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The Big Issue launches O2 branded content campaign to help vendors stay connected as part of new National Databank initiative

Stuart Mitchell

O2 and The Big Issue have announced a partnership which will set up over 200 of the magazine’s vendors each month with free data plans. This will include 7GB of data, a free sim, unlimited calls and texts, enabling vendors to make cashless sales, access essential online services and stay connected. The partnership comes as part of the National Databank initiative launched by O2 and Good Things Foundation. The scheme works like a “food bank for data”, tackling data poverty by providing free mobile data to people in need. For…

IPA expands Diversity and Inclusion Essentials Certificate content

Stuart Mitchell

The IPA has announced new additions to its highly popular Diversity and Inclusion Essentials Certificate to help its agency practitioners better understand, celebrate and build the diversity of our industry. Changes to the Certificate include: new content in the LGBTQI+ module in line with research launched around Pride; more content on allyship in the Racial and Ethnic Diversity module; and, in response to feedback from agencies, a new Gender Expression & Identity module w/c 25 October and a Social Mobility Module in January 2022. The course was launched in January…

Yubo Launches Personalised Moderation Feature to Combat Online Bullying and Protect Users from Sensitive Content

Stuart Mitchell

Yubo, the leading platform for young people to socialise online, is taking action against online bullying and harmful content with the introduction of its new ‘Muted Words’ feature, which enables its users to block specific words and phrases that they find personally triggering from appearing to them on the app.  Cyber-bullying has been on the rise among young people during lockdown with 24% of children estimated to experience some form of cyberbullying. Yubo, which has a Gen Z user base of over 45 million across 40 different countries, is continuing…

Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency

Stuart Mitchell

The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN – The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as…

Social live streaming platform Yubo starts prompting teens to think twice before sharing inappropriate content

Stuart Mitchell

Yubo is taking action to prevent young people from sharing inappropriate content.  Following recent high profile cases of celebrity ‘revenge porn’ scandals, Yubo  which has over 45m Gen Z users worldwide – is aiming to proactively educate young users on responsible and safe online behaviour, prompting them to think twice before they share.  In a year that saw UK schools close their doors and social gatherings move to video platforms, Yubo has experienced huge growth over 2020. It saw its Gen Z user base increase to 45M, with livestream usage…