Introduction It is important for your customers to receive timely and relevant information to support decisions about their finances, while having their direct marketing preferences and data protection rights respected. This is crucial in order for customers to trust the information they receive, helping them to make informed decisions and pursue their financial goals. Under the framework set out in the FCA’s policy statement (PS25/22), authorised firms would be able to offer a new type of help called ‘targeted support’ and make suggestions to an individual based on them being…
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Fairtrade calls for action against sexual violence on Human Rights Day
Last month on Human Rights Day, Fairtrade International is calling on our partners to take a stand against sexual violence and harassment and join the “Silence does not protect” campaign. Fairtrade believes that ensuring a safe working environment is everyone’s responsibility. However, according to estimates published by the World Health Organization, globally about 1 in 3 of women worldwide have been subjected to either physical and/or sexual violence in their lifetime. The campaign, led by the Fairtrade producer network Latin American and Caribbean Network of Fair Trade Small Producers and…
Mars champions Europe’s farmers & calls to scale climate-smart agriculture
On World Soil Day in December, Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world’s most-loved brands, is joining with partners and farmers in Europe to call on policymakers and scientists across Europe to enable scalable solutions that support farmers in adopting climate-smart agriculture practices. As Europe strengthens its role in shaping global agrifood policy and drives momentum behind regenerative, outcome-based farming, the region has become a natural focus for accelerating climate-smart solutions.1 Last year, Mars…
CAP – Responsible advertising: illegal drugs references
The ASA/CAP have released a post called: Tread carefully: Responsible advertising: illegal drugs references, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Need drugs to get you through Christmas?” Avoid any reference to illegal drugs to avoid tripping up on the rules around responsibility. Any references, however veiled and obscure, to illegal drugs, are likely to breach the Code. Even if they are a common reference point in the target audience, or they…
Charity donations expected to fall by £300m during festive season
Charities are set to receive £300 million less in donations over the last festive season, according to new analysis of 2025 giving trends by the Charities Aid Foundation (CAF). The last two months of the year are typically the peak months for giving. While two out of every five people (40%) are expected to give to charitable causes during this period, the average donation is anticipated to fall from £85 to £78. As a result, the total donated to charity is estimated to drop from £3.2 billion last November and…