Search Results for: services

Photoplay’s Dropbear and Greenpeace Unite to Protect Oceans from Long Line Fishing

Stuart Mitchell

Photoplay director and animator Dropbear (aka Jonathan Chong) has joined forces with Greenpeace Australia on a powerful new animated campaign aimed at raising awareness about the devastating effects of long line fishing on the ocean’s ecosystem – particularly the alarming threat it poses to blue sharks, which are the most common victims of bycatch. The campaign’s striking film uses a bold mixed-media animation style to educate and move viewers about the unseen brutality of industrial fishing practices occurring just off Australia’s coastline. The campaign will be launched across Greenpeace’s website,…

University of Sheffield academic teams up with former BBC producer to launch “sector-merging” research communications agency

Stuart Mitchell

Dr. Rivka Smith, an award-winning academic and criminologist from the University of Sheffield, has joined forces with Edwin Buckley, communications expert and former BBC producer, to launch Creative Smarts, a new research communications agency based in Manchester. Combining Edwin’s expertise in media and communications, with Rivka’s in-depth knowledge of the academic sector, the agency aims to bridge the gap between complex research and creative, accessible communications. Rivka and Edwin have known each other since they were 11-years-old, when they were cast in a local pantomime production of Babes in the…

Müller donates four million meals through FareShare, supporting its mission to build Stronger Communities across the UK

Stuart Mitchell

Müller UK & Ireland has reached a significant milestone: donating the equivalent of four million meals through its partnership with FareShare, the UK’s largest food redistribution charity. This ongoing partnership supports vulnerable people across the UK by transforming surplus and donated food into vital meals. FareShare redistributes good-to-eat surplus food and donations from the food industry to a network of over 8,500 charities and community groups, from breakfast clubs and hospices to domestic abuse refuges and homelessness services. Müller’s consistent donations of quality dairy products, such as milk and yogurts,…

Nearly half of Brits (44%) would struggle to pay for basic necessities within a month of losing income unexpectedly, new Big Issue YouGov poll reveals

Stuart Mitchell

44% of Brits report they would find it difficult to pay for basic necessities such as housing, food and utilities within just a single month of unexpectedly losing their income, a new Big Issue YouGov poll[1] has found. That figure rises to 48% for adults under 50. The research reveals sweeping regional differences in the precariousness of people’s personal financial situation across the UK, with more than half (54%) of people in Wales and 49% of Londoners saying they’d find it difficult to pay for these necessities within the month…

AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

Stuart Mitchell

As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing.  Paul Stringer, Managing Editor Research and Insights, WARC, says: “Once considered the preserve of more advanced advertisers, the next 12 months in marketing measurement will be defined by a growing democratisation of tools and methods.…