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Sweden to become the first country worldwide where all Coca-Cola plastic bottles will be made from 100% recycled material

Stuart Mitchell

Coca-Cola Sweden announced today that, from 2020, it will make all of its plastic bottles from 100% recycled material1, becoming the first country worldwide to do so.  The transition will begin in the first quarter of 2020 and includes all plastic (PET) packaging made at Coca-Cola’s bottling plant in Jordbro. By switching to 100% recycled material in its bottles1, Coca-Cola will eliminate the use of 3,500 tons of virgin plastic each year in Sweden. This will also result in an annual reduction in CO2 emissions of 25 per cent over…

Sweden Repeats as World’s Most Reputable Country While World’s Superpowers Suffer “Weak” Ratings in New Country Reputation Study by Reputation Institute

Stuart Mitchell

When it comes to a country’s reputation, bigger definitely isn’t better. With a combined population of less than 27 million (slightly less than Texas) and a combined GDP of just less than $1.8 trillion (similar to all of Russia), the Nordic countries of Sweden, Norway, Finland and Denmark each earned a top 10 ranking in a new study of country reputation announced today by Reputation Institute. Other top 10 countries — Switzerland, New Zealand, Canada, Australia, the Netherlands and Ireland — underscore results from the study that aesthetic and political…

Earth’s Ekko, Plastic Oceans’ New Educational Kids Film, Empowers Children To Solve Plastic Pollution

Stuart Mitchell

Plastic Oceans International, a nonprofit organization working to end global plastic pollution, today announced the release of its new kids film, Earth’s Ekko, a 20-minute educational tool created for educators and parents to engage, inspire and teach children, ages 10 and younger, to be part of the solution to the global plastic pollution problem. A corresponding Earth’s Ekko Education Guide will also be available in the coming weeks. “Children are natural problem solvers, and we recognized the need for a tool with optimistic messages to teach and engage kids on…

Trolls Exploit Weaknesses Of Social Media Platforms To Spread Online Hate, New ADL Report Finds

Stuart Mitchell

Social media platform design enables online harassment, as trolls often carry out coordinated attacks on a target by leveraging key platform features, according to a new report released today by ADL (the Anti-Defamation League). Such features include the ability to be anonymous online, to create multiple accounts by one person, the fact that there is no limit to the number of messages one user can send to another, and the use of personal networks as weaponized audiences. Trolls do not, however, exclusively exploit the design of platforms to cause harm,…

PRCA & Opinium research – ‘9 out 10 practitioners struggle with mental wellbeing’

Stuart Mitchell

The PR and communications industry’s largest piece of research on mental health and wellbeing conducted by PRCA and Opinium reveals that 89% of industry practitioners have struggled with their mental wellbeing. Launched on World Mental Health Day, Opening the Conversation: Mental Wellbeing in Public Relations shines a light on the pressures facing PR practitioners and highlights that overall levels of wellbeing in PR are comparatively lower than the UK average. The report reflects the findings of this year’s Mental Wellbeing Audit, which gathered the views of more than 400 practitioners.…