Search Results for: welcome

New members join Small Charities Advisory Panel to strengthen the voice of small charities

Stuart Mitchell

Five new members have joined the Small Charities Advisory Panel (SCAP), strengthening its role in advocating for the needs of small charities. Five new members join the Small Charities Advisory Panel The Small Charities Advisory Panel (SCAP) has appointed five new members, ensuring that small charities remain at the heart of its advocacy work. Led by NCVO, SCAP helps amplify the voices of small charities in policy and decision-making. The appointments follow a competitive recruitment process. They also reflect SCAP’s renewed commitment to recruiting a panel made up of small…

Allwyn UK Chief Executive Officer, Andria Vidler becomes Advertising Association President

Stuart Mitchell

The Advertising Association is pleased to announce Andria Vidler, Chief Executive of Allwyn UK, operator of The National Lottery, as its new President. She takes on the role following the completion of a 3-year tenure by President, Alessandra Bellini, who will continue her work with the Advertising Association as the Chair of the Ad Net Zero UK Group. As President, Vidler will guide the strategic direction of the association’s work on behalf of the UK advertising industry to promote the role and rights of responsible advertising – trusted, inclusive and sustainable…

CAP – Designed to Persuade – Dark Patterns and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Designed to Persuade – Dark Patterns and the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sometimes referred to as ‘Online Choice Architecture’ or ‘Deceptive Design Patterns,’ Dark Patterns are a range of design decisions implemented to manipulate consumer behaviour in online spaces. There is concern that these practices cross the line beyond persuasion by exploiting…

Pulpex announces £62m Series D funding

Stuart Mitchell

Pulpex Limited, the sustainable packaging technology company, have recently announced a £62m Series D investment round led by the National Wealth Fund (“the NWF”) and the Scottish National Investment Bank (“the Bank”). The NWF will cornerstone the round committing £43.5m in direct equity, with a £10m co-investment from the Scottish National Investment Bank and the balance from existing investors. The fundraise will finance the construction of Pulpex’s first commercial-scale manufacturing facility near Glasgow, marking the NWF’s first investment in Scotland since its transformation. Pulpex has developed a unique, fibre-based bottle…

TikTok partners with giffgaff to create ‘first-of-its-kind’ end-to-end sustainable advertising campaign with Ad Net Zero

Stuart Mitchell

TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Zero’s Action Plan, blends creative excellence with environmentally responsible practices. Ad Net Zero is a global industry-wide initiative, launched by the UK’s Advertising Association, aimed at reducing the carbon emissions associated with advertising by supporting more sustainable products, services and behaviours. The campaign puts sustainability at the core of every stage of its development. At the heart of…