Search Results for: welcome

IPA publishes Agency Census 2024

Stuart Mitchell

The IPA has published its 2024 Agency Census revealing that overall staff numbers within IPA agency membership have increased marginally year-on-year. According to the 2024 IPA Agency Census, now in its 65th year, total employee numbers, within IPA member agencies, as at 1 September 2024, totalled. 26,787, up from 26,630 recorded in 2023. Breaking this overall figure down by agency type, the number of employees in creative and other non-media agencies has increased from an estimated 14,698 in 2023 to 14,775 in 2024, and the number of employees in media…

IPA and TikTok renew partnership inviting fresh talent to Step Into Adland

Stuart Mitchell

The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry. Building on the success of the inaugural Step Into Adland campaign in 2023, advertising agencies in Edinburgh, Leeds and London (Story, Billion Dollar Boy, IMA Global, Trunk BBI and Leo Burnett) welcomed TikTok creators Abie, Benjy, Hannah, James and Kimberley to showcase the opportunity that a job in adland can offer with the aim of engaging and inspiring…

Big Change To Lidl Packaging In Industry-First Commitment

Stuart Mitchell

As families focus on adopting better habits in the new year, Lidl is reaffirming its commitment to responsible marketing by removing all packaging designs deemed attractive to children from its least healthy own-brand products by mid-2025. Going further than new UK legislation that is set to restrict the advertising of less healthy to children from October 2025, the discounter will eliminate design elements, such as 3D or animated shapes, brightly coloured patterns, or playful product names that do not reflect the items themselves. For example, Lidl’s popular gummy bears will…

Give A Little community reaches significant milestone of £50m raised through the platform

Stuart Mitchell

This significant milestone reflects the continued rapid growth in the adoption of cashless fundraising within the nonprofit sector.  It took the community of charities using Give A Little (established in 2019) three years to raise its first £10m. In 2024, the Give A Little community raised over £20m in 12 months alone, taking the total raised to £50m, which illustrates the speed of adoption. The platform also celebrated its biggest month, helping charities raise over £2.9m in December 2024 alone. Charitable organisations joining the Give A Little community in 2024…

Cannes Lions announces its 2025 Jury President line-up

Stuart Mitchell

The Cannes Lions International Festival of Creativity has opened for Awards submissions for its 72nd edition, alongside announcing the names of the global experts confirmed to lead the 2025 Juries. Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world’s very best creative and effective work. This year’s Jury Presidents include Ali Ali, Co-Founder and Film Director, Good People Films, representing Egypt on the line-up for the first time, as the Film Craft Lions Jury President. Cannes Lions has announced significant updates for 2025, including…