Tag: Ad Council

Brady and Ad Council Promote Safe Gun Storage During Gun Violence Awareness Month

Stuart Mitchell

The Ad Council and Brady announce the release of new national public service advertisements (PSAs) encouraging Americans to protect their families from the risks of unsecured firearms in the home. Following the unprecedented surge in gun sales this spring—FBI data indicates that record-breaking numbers of guns were purchased across the country since March, many by first-time gun owners—these PSAs encourage gun owners to store guns locked, unloaded, and with ammunition stored separately. Prior to the coronavirus pandemic, eight children and teens were injured or killed by family fire in the…

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Ad Council Announces New Members of Board of Directors

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its spring meeting held virtually last week. The Board is chaired by David Fischer, Chief Revenue Officer, Facebook. Diego Scotti, Chief Marketing Officer at Verizon, has been named a Board Vice Chair, joining additional Board Vice Chairs Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal, and Jacki Kelley, CEO, Dentsu Aegis Network. Since the organization’s founding, the Ad Council has been at the forefront of…

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Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Stuart Mitchell

Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it will be supporting the Ad Council, MTV and ViacomCBS’ Entertainment & Youth Brands’ national #AloneTogether campaign. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health. #AloneTogether is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus…

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Ad Council Launches New PSAs To Help Parents and Families During COVID-19 Pandemic

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), today launched a new series of public service ads (PSAs) to educate and empower parents and families as they navigate the challenges they’re facing as a result of the crisis. According to research fielded by Ad Council, 45 percent of respondents with children reported feeling anxious, 44 percent reported feeling tired, and 40 percent reported needing peace of mind. The…

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Ad Council Launches ‘Out There For Us’ Campaign Thanking Workers on the Front Lines of the COVID-19 Pandemic

Stuart Mitchell

To thank those on the front lines of the COVID-19 pandemic, the Ad Council today announced a new campaign designed to show gratitude for all essential workers, including doctors, delivery drivers, grocery store workers, and more. The Out There For Us initiative utilizes digital Out Of Home (OOH) advertising space and video to display messages of thanks to those continuing to leave their homes and power American society: essential workers. The campaign is an extension of the Ad Council’s ongoing national COVID-19 response efforts and features the new song “Good…

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