Tag: Ad Council

MTV, Comedy Central and ViacomCBS Entertainment & Youth Brands Extend Partnership With Ad Council to Launch Phase Two of the #AloneTogether Campaign With a Focus on Mental Health

Stuart Mitchell

In the wake of new research from MTV revealing that an unprecedented level of Americans are experiencing declining mental health due to the COVID-19 pandemic, MTV, Comedy Central and ViacomCBS’ Entertainment & Youth Brands, in partnership with the Ad Council, have launched AloneTogether.com, a website focused on addressing the effects of isolation on mental health. The online hub will offer actionable resources to help people Stay Calm, Stay Connected and Stay Active while they Stay Home. A new suite of PSA creative assets developed for broadcast, print, digital and social…

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Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, has announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council’s COVID-19 digital public service ads (PSAs). Receiving donated media through a private marketplace is a first for the Ad Council, which will provide the opportunity to strategically target messages around at-risk audience populations, social distancing, personal hygiene and other critical COVID-19…

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Worries About the Economy and the Health of Frontline Workers Top List of Concerns around COVID-19 Pandemic in America

Stuart Mitchell

The Ad Council has announced new research findings regarding Americans’ feelings, needs and fears in response to the COVID-19 pandemic. The study found that 69 percent of Americans are most worried about the economy, with four in five Americans reporting that they have already been financially impacted by the COVID-19 crisis. The study examined public perceptions around the economy, health, connectedness and access to information to provide the resources necessary to support the American public.  The new weekly study, Coping with COVID-19, also found that while three in four Americans claim…

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Worries About the Economy and the Health of Frontline Workers Top List of Concerns around COVID-19 Pandemic in America

Stuart Mitchell

The Ad Council has announced new research findings regarding Americans’ feelings, needs and fears in response to the COVID-19 pandemic. The study found that 69 percent of Americans are most worried about the economy, with four in five Americans reporting that they have already been financially impacted by the COVID-19 crisis. The study examined public perceptions around the economy, health, connectedness and access to information to provide the resources necessary to support the American public.  The new weekly study, Coping with COVID-19, also found that while three in four Americans…

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Ad Council and Advertising, Media and Marketing Industry Associations Join White House, HHS and CDC to Launch “#StayHome. Save Lives.” Movement in Response to COVID-19 Crisis

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are joining leading advertising, media and marketing trade associations and Google and YouTube to launch a nationwide “#StayHome. Save Lives.” movement. Leveraging the success of the #AloneTogether social distancing campaign created by MTV, Comedy Central, Paramount, CMT and the Entertainment & Youth Brands of ViacomCBS in partnership with the Ad Council, the new industrywide initiative encourages the American public…

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