Tag: Ad Council

MTV and ViacomCBS Entertainment & Youth Group launch #BacktoSchoolTogether campaign in partnership with the Ad Council

Stuart Mitchell

As millions of college students begin to return to campus in the coming weeks and states across the country are reporting a rise in younger people testing positive for COVID-19, MTV and ViacomCBS Entertainment & Youth Group – in partnership with the Ad Council – are launching #BacktoSchoolTogether, a new phase of the #AloneTogether public awareness campaign will communicate how to stay safe, dispel myths and misinformation and promote the importance of key actions that students can take to slow the spread. The digital-first PSA campaign features a media toolkit…

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Ad Council Taps Shamina Singh, Founder & President of the Mastercard Center for Inclusive Growth, as Co-Chair of the Advisory Committee on Public Issues

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, have announced that Shamina Singh, Founder & President of the Center for Inclusive Growth and EVP of Sustainability at Mastercard, has been tapped to Co-Chair of the Ad Council’s Advisory Committee on Public Issues. The Advisory Committee is the incubator for Ad Council campaigns where timely social issues facing the country are discussed and new campaigns are proposed. The announcement was made today to coincide with the Committee’s June meeting. The Advisory Committee on Public…

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Love Has No Labels Addresses Wave of Racism Toward the Asian and Pacific Islander Communities Amid COVID-19 Pandemic

Stuart Mitchell

With nearly 2,000 reported incidences of discrimination and hate speech against the Asian and Pacific Islander (API) community in the U.S. amidst COVID-191, the Ad Council’s Emmy®-Award winning Love Has No Labels campaign today premiered “Fight the Virus. Fight the Bias.” a new PSA to dispel the racism increasingly endured by the API community throughout the pandemic. Produced and directed by Emmy® and Peabody Award winning writer and producer Alan Yang (“Master of None,” “Parks and Recreation”), the film encapsulates the fear and trauma associated with anti-API discrimination, highlighting the…

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Ad Council Launches Workforce Readiness Campaign with Apple, IBM, the White House and Business Leaders

Stuart Mitchell

The Ad Council has announced Find Something New, an unprecedented national campaign created in collaboration with Apple, IBM and the White House, with support from more than 200 public, private and nonprofit members of Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB). https://youtu.be/gAlIYTh76ak With nearly 18 million Americans out of work amid the COVID-19 pandemic, the new campaign will help people of all ages, experiences and backgrounds develop their skills for the rapidly changing job market. The campaign encourages Americans to “find something new” at FindSomethingNew.org,…

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New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans

Stuart Mitchell

To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic Love Has No Labels campaign to inspire all Americans to fight for racial equality in America. Building on the campaign’s longstanding effort to address bias, the film holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice.…

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