Tag: Ad Council

New PSAs Encourage Drivers to Break Their Texting and Driving Habit

Stuart Mitchell

The National Highway Traffic Safety Administration (NHTSA) and the Ad Council announced new television and radio PSAs (public service advertisements) for their “Stop the Texts. Stop the Wrecks” campaign, which reminds drivers that distracted driving is never acceptable. According to the most recent NHTSA data, at any given time during daylight hours, an estimated 481,000 drivers are using handheld devices such as smartphones. https://youtu.be/CksW0carFrQ “Reading or sending a text while driving isn’t worth risking your life and the lives of those around you,” said Lisa Sherman, president and CEO of…

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Ad Council Honors Univision with the 2018 Catalyst Award

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, presented Univision Television Station Group, part of the local media division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America, with the 2018 Catalyst Award for its extraordinary support of the Ad Council’s public service campaigns. The recognition was given at TVBForward 2018, the Television Bureau of Advertising’s (TVB) annual leadership conference in New York City. The inaugural Catalyst Award, previously known as the Crystal Bell Award, honors media outlets annually across…

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Fatherhood Ad Campaign Reminds Dads that Playing Catch with Girls is an Important Moment

Stuart Mitchell

A heartwarming new video, Play Catch with Her, highlights the positive outcomes that result from fathers and daughters engaging in a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the video captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through this shared moment. https://youtu.be/YTY9g8_o5Gs “Being the father of four children, I understand fully the…

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Meanness is on the Rise: New Campaign Pushes Back

Stuart Mitchell

In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. Because of You is timed around two crucial moments for the issue–back to school season and Bullying Prevention Month in October–and inspires teens to start the year off right. The creative shows teens sharing honest…

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Latest PSAs For U.S. Forest Service’s “Discover The Forest” Campaign Are A Love Letter To Trails, Reminding Us That Not All Answers Can Be Found Online

Stuart Mitchell

To celebrate the 50th anniversary of the National Trails System Act, the U.S. Forest Service and the Ad Council are launching a new extension of the successful Discover the Forest public service campaign. The newest iteration of the campaign illustrates how trails are one of the best guides to nature, unlocking moments of discovery and inspiring curiosity. Through beautiful multimedia creative, Discover the Forest continues to deliver on its overarching goal of encouraging children to develop an early love of nature, thereby creating future stewards of the nation’s public lands.…

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