The ASA/CAP have released a post called: Send in the clowns – phobia related imagery in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years the ASA has received numerous complaints about ads on the basis that they upset people who suffer from phobias. The list includes fear of: snakes (ophidiophobia), spiders (arachnophobia), sharks (galeophobia), birds (ornithophobia), bees (melissophobia), insects (entomophobia),…
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