Tag: AI

ASA – Using AI to monitor the promotion of prescription-only medicines

Stuart Mitchell

The ASA/CAP have released a post called: Using AI to monitor the promotion of prescription-only medicines. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA is using AI to help us stop thousands of illegal ads for prescription-only medicines on social media. Our systems take advantage of recent advances in machine learning, specifically “large language models” (LLMs), to accurately identify posts that break…

Read More

HeForShe summit discusses gender bias in AI and how to encourage male feminist allies

Stuart Mitchell

The growth of artificial intelligence has shown the technology’s potential to create new ways of working, but also to exacerbate existing inequalities and stereotypes. At UN Women’s recent HeForShe Summit, leaders from the public and private sectors discussed the potential risks of AI, and the need to develop the technology safely. At the summit, leaders discussed factors that are shaping dominant narratives around masculinity today, and offered concrete positive alternatives for men to foster allyship and leadership in the pursuit for gender equality under the call to be respectfully disruptive.…

Read More

Humans Needed More Than Ever; New CIPR AI in PR report finds AI tools assisting with 40% of PR tasks

Stuart Mitchell

New research from the Chartered Institute of Public Relations (CIPR) has found that up to 40% of tasks performed by public relations professionals are now assisted by AI tools. The report reveals that, while the adoption of AI tools has accelerated, they are still not widely used even though they make task execution more efficient and effective. The latest report from the CIPR’s AI in PR Panel – Humans Needed More Than Ever – finds that despite the increase in tool development and offers, there is little evidence that wholesale…

Read More

Gartner Survey Finds 63% of Marketing Leaders Plan to Invest in Generative AI in the Next 24 Months

Stuart Mitchell

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI. A Gartner survey of 405 marketing leaders conducted in May and June 2023 revealed the utilization of their organization’s overall martech stack’s capability dropped to just 33% on average in 2023, marking a second consecutive year of decline (42% in 2022 and 58% in 2020). “CMOs recognize both the promise and…

Read More

JustGiving to revolutionise fundraising with the integration of Generative AI

Stuart Mitchell

JustGiving is set to become the first UK leading fundraising platform to offer generative AI technology to help people create compelling fundraising pages in a matter of seconds. This groundbreaking development is expected to benefit more than 20,000 charities by enabling fundraisers to quickly and easily create and share their personal stories. On JustGiving, more than 850,000 fundraising pages were created last year and of these, around one third (35%) of fundraisers chose to use the platform’s pre-written content instead of writing their own individual stories. Research conducted by JustGiving…

Read More