Tag: AI

CAP – AI as a marketing term

Stuart Mitchell

The ASA/CAP have released a post called: AI as a marketing term. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As artificial intelligence has become a hot topic in the media, it has become more available to the public (including businesses), and marketers are increasingly using AI terminology to promote a wide array of products. In their attempts to tap into the buzz and…

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New UNESCO report warns that Generative AI threatens Holocaust memory

Stuart Mitchell

A UNESCO report published today warns that unless decisive action is taken to integrate ethical principles, AI could distort the historical record of the Holocaust and fuel antisemitism. The report cautions that not only can Generative AI enable malicious actors to seed disinformation and hate-fueled narratives, but it can also inadvertently invent false or misleading content about the Holocaust. If we allow the horrific facts of the Holocaust to be diluted, distorted or falsified through the irresponsible use of AI, we risk the explosive spread of antisemitism and the gradual…

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Berry Releases Whitepaper on Advancing User-Centric, Sustainable Packaging with Artificial Intelligence

Stuart Mitchell

Global sustainable packaging leader Berry Global Group, Inc.‘s new, comprehensive whitepaper, How Artificial Intelligence Can Advance User-Centric, Sustainable Packaging Design, explores how recent developments in Artificial Intelligence (AI) can complement human intelligence and creativity to revolutionize packaging design and development.  The whitepaper offers an in-depth exploration of how AI can offer broader consumer insights to help fast-moving consumer goods brands keep up with rapidly changing market trends and consumer preferences. It also highlights how Berry combines AI’s ability to process visual design language with the company’s internal design studio’s ability…

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Top creatives blind To ‘AI washing’, finds global poll

Stuart Mitchell

 Some 80% of creatives have never heard of the term ‘AI washing’, according to a new global poll from Designit, the Wipro-owned global experience innovation company.   The poll, which canvassed respondents ranging from design strategists and leaders to UX and product designers, found the AI-washing blind spot was evident across all levels of experience.  Despite the growing number of ‘AI washing instances, only 14% of creatives knew of it and had experienced it, with the remaining 6% knowing of it, but not knowingly coming face-to-face with the phenomenon.  ‘AI washing’, which is the exaggeration or…

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The PRCA U.S. Census reveals concern on over-reliance on AI in the PR industry

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published the results of its U.S. PR and Communications Census, revealing pertinent issues such as industry perception, evolution, and key challenges, particularly in the aftermath of the pandemic. This year’s research, carried out by Perspectus Global and in collaboration with the USC Annenberg Center for Public Relations, is based on survey responses from 112 senior PR and communications professionals across the U.S., with data gathered between September and December 2023. A significant portion of respondents (70%) expressed concerns about the over-reliance on…

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