Tag: AI

O2 takes on scammers with Daisy – the AI granny scambaiter

Stuart Mitchell

With one in five Brits (22%) experiencing a fraud attempt every single week, O2 and VCCP’s AI creative agency faith have recently  launched a first of its kind campaign to fight back against scammers.   At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people. The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge…

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Ensuring trust in AI to unlock £6.5 billion over next decade

Stuart Mitchell

The UK’s market for ensuring the trustworthiness of AI systems is poised to grow six-fold over the next decade – unlocking more than £6.5 billion as the UK government uses AI to kickstart growth. Using AI is central to the government’s plans for reforming the country’s public services and wider economy, going hand in hand with ensuring public trust in the innovations which will ultimately deliver these reforms.    Assurance ensures AI systems work as intended – in turn boosting public trust in the technology with a particular focus on making…

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CAP – AI as a marketing term

Stuart Mitchell

The ASA/CAP have released a post called: AI as a marketing term. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As artificial intelligence has become a hot topic in the media, it has become more available to the public (including businesses), and marketers are increasingly using AI terminology to promote a wide array of products. In their attempts to tap into the buzz and…

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New UNESCO report warns that Generative AI threatens Holocaust memory

Stuart Mitchell

A UNESCO report published today warns that unless decisive action is taken to integrate ethical principles, AI could distort the historical record of the Holocaust and fuel antisemitism. The report cautions that not only can Generative AI enable malicious actors to seed disinformation and hate-fueled narratives, but it can also inadvertently invent false or misleading content about the Holocaust. If we allow the horrific facts of the Holocaust to be diluted, distorted or falsified through the irresponsible use of AI, we risk the explosive spread of antisemitism and the gradual…

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Berry Releases Whitepaper on Advancing User-Centric, Sustainable Packaging with Artificial Intelligence

Stuart Mitchell

Global sustainable packaging leader Berry Global Group, Inc.‘s new, comprehensive whitepaper, How Artificial Intelligence Can Advance User-Centric, Sustainable Packaging Design, explores how recent developments in Artificial Intelligence (AI) can complement human intelligence and creativity to revolutionize packaging design and development.  The whitepaper offers an in-depth exploration of how AI can offer broader consumer insights to help fast-moving consumer goods brands keep up with rapidly changing market trends and consumer preferences. It also highlights how Berry combines AI’s ability to process visual design language with the company’s internal design studio’s ability…

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