Tag: alcohol

Asda works with Drinkaware to offer free alcohol advice to customers

Stuart Mitchell

Asda have joined forces with alcohol education charity Drinkaware to provide customers with free information and advice on alcohol. On Friday 12 January, Drinkaware ambassadors were on hand in 100 Asda stores nationwide to hand out thousands of specially-created alcohol assessment scratchcards which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits. Customers were also be able to talk to the ambassadors to discuss any concerns they have about their own or family members’ drinking. The aim is to help people make informed decisions by…

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ASA release reminders about Making sure your festive alcohol ads mistletoe the line

Stuart Mitchell

The ASA have released advice on the advertising of alcohol over the festive season through their site: Christmas comes but once a year, but the advertising rules apply all year round so it’s important that you ensure your alcohol ads are responsible this festive season.  Here’s the gift of advice for your stocking. Don’t overindulge Ads featuring alcohol have to be socially responsible and mustn’t contain anything likely to lead people to adopt styles of drinking that are excessive or unwise. Showing alcohol is not problematic in itself but the ASA…

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