Tag: alcohol

ASA – Children’s exposure to TV ads for alcohol and gambling: 2020 update

Stuart Mitchell

The ASA/CAP have released a post called: Children’s exposure to TV ads for alcohol and gambling: 2020 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we are publishing updated figures showing children’s exposure to age-restricted TV ads, namely ads for alcohol and gambling, in 2020.  The extraordinary developments in 2020 have meant significant changes to our daily routines and behaviours.  As a…

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CAP – Updating the ad rules on alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Updating the ad rules on alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP and BCAP Codes have been updated with minor amendments to the Alcohol rules. These amendments clarify the language used to describe the ABV thresholds at which drinks are subject to the alcohol rules and what strength a ‘low alcohol’ drink is…

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CAP – Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding pour decisions when advertising alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The principle behind the alcohol rules is to ensure that marketing communications that feature or refer to alcohol are responsible.   These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you…

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ASA – Children’s exposure to TV ads for gambling and alcohol: a 2019 update

Stuart Mitchell

The ASA/CAP have released a post called: Children’s exposure to TV ads for gambling and alcohol: a 2019 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published our latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain scheduling restrictions designed to reduce significantly under-18s’ exposure to ads for age-restricted product categories such…

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CAP – “Alcohol and Advertisers”

Stuart Mitchell

The ASA/CAP have released a post called: “Alcohol and Advertisers”. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and Me’, with the intention of encouraging people to reflect on, and possibly change, their own drinking habits. With that in mind, it got us thinking about the relationship between ads and the Alcohol Rules, and the…

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