Tag: alcohol

CAP – Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding pour decisions when advertising alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The principle behind the alcohol rules is to ensure that marketing communications that feature or refer to alcohol are responsible.   These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you…

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ASA – Children’s exposure to TV ads for gambling and alcohol: a 2019 update

Stuart Mitchell

The ASA/CAP have released a post called: Children’s exposure to TV ads for gambling and alcohol: a 2019 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published our latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain scheduling restrictions designed to reduce significantly under-18s’ exposure to ads for age-restricted product categories such…

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CAP – “Alcohol and Advertisers”

Stuart Mitchell

The ASA/CAP have released a post called: “Alcohol and Advertisers”. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year’s theme for Alcohol Awareness Week is ‘Alcohol and Me’, with the intention of encouraging people to reflect on, and possibly change, their own drinking habits. With that in mind, it got us thinking about the relationship between ads and the Alcohol Rules, and the…

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CAP – Bottoms up without the thumbs down

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Bottoms up without the thumbs down. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Bottomless or unlimited promotions, such as brunches, are very popular and a great way to showcase your hospitality. You take the time to plan your menu and brief your servers to ensure people partaking of alcohol do so responsibly, so make…

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CAP: Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA have released a post which talks about: ‘Avoiding pour decisions when advertising alcohol’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generally speaking, there’s nothing wrong with promoting alcohol products in the best possible light – but you must ensure you stick to the Advertising Rules. The alcohol rules specifically are used to ensure that ads do not (amongst other things) imply,…

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