Tag: ASA

ASA – Depicting COVID-19 safety measures in ads

Stuart Mitchell

The ASA/CAP have released a post called: Depicting COVID-19 safety measures in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since the beginning of the pandemic the ASA, and CAP, have remained conscious that in this time of national crisis it’s imperative to act sensitively and with due regard to the circumstances faced by businesses and members of the public alike.  In practice,…

Read More

ASA – Covid-19: Trends in Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Covid-19: Trends in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Given the regulatory spotlight on ads for gambling, alcohol and food and soft drinks high in fat, salt or sugar, it’s easy to forget that the public’s exposure to them forms just a small part of their overall exposure to ads. With reference to previous…

Read More

ASA – Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’

Stuart Mitchell

The ASA/CAP have released a post called: Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a brand new advertising campaign in Scotland to promote our role in helping to keep all ads ‘legal, decent, honest and truthful’. The campaign has been developed in partnership…

Read More

ASA – Gambling ads: keeping a watching brief

Stuart Mitchell

The ASA/CAP have released a post called: Gambling ads: keeping a watching brief. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lockdown In April, we warned gambling and lottery operators to uphold the highest standards in their advertising.  Lockdown had created a captive audience and there were concerns that many people facing an uncertain financial future or other anxieties caused by the pandemic would…

Read More

ASA – Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media

Stuart Mitchell

The ASA/CAP have released a post called: Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings from our latest online monitoring sweep, which has helped us identify and tackle age-restricted ads appearing in children’s media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to target their…

Read More