Tag: ASA

ASA – Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’

Stuart Mitchell

The ASA/CAP have released a post called: Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a brand new advertising campaign in Scotland to promote our role in helping to keep all ads ‘legal, decent, honest and truthful’. The campaign has been developed in partnership…

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ASA – Gambling ads: keeping a watching brief

Stuart Mitchell

The ASA/CAP have released a post called: Gambling ads: keeping a watching brief. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Lockdown In April, we warned gambling and lottery operators to uphold the highest standards in their advertising.  Lockdown had created a captive audience and there were concerns that many people facing an uncertain financial future or other anxieties caused by the pandemic would…

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ASA – Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media

Stuart Mitchell

The ASA/CAP have released a post called: Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings from our latest online monitoring sweep, which has helped us identify and tackle age-restricted ads appearing in children’s media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to target their…

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ASA – Don’t miss out on this ‘Daily Deal’ Insight!

Stuart Mitchell

The ASA/CAP have released a post called: Don’t miss out on this ‘Daily Deal’ Insight! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There’s no denying the satisfaction of tracking down a really great offer.  A savvy shopper is certainly a happy shopper and ‘daily deals’ type promotions and websites can offer consumers some very enticing savings.  But these promotions are subject to the…

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ASA – Trends in ad complaints during lockdown – a review – Marketing in the time of Covid-19

Stuart Mitchell

The ASA/CAP have released a post called: Trends in ad complaints during lockdown – a review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Unlocking our ad complaints As the phased easing of lockdown restrictions begins and we all look tentatively ahead, we’ve reviewed the complaint cases we received during the peak of the health crisis to see whether and how consumer concerns changed.…

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