ASA – Opinion Piece – We think political advertising should be regulated

The ASA/CAP have released an opinion piece, originally in the Guardian, called: We think political advertising should be regulated. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The current global health crisis is, rightly, front and centre of all current political, media and societal discourse. But rewind just a few short months and you’ll recall the UK general election, which played out against a backdrop…

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ASA – Using Technology for Good: our Annual Report

The ASA/CAP have released a post called: Using Technology for Good: our Annual Report. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Annual Report 2019, published today, reveals how the use of technology has helped us to be more effective in how we regulate UK advertising and protect consumers and businesses. As part…

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ASA – We’ve launched a Scam Ad Alert system to help better protect consumers online

The ASA/CAP have released a post called: We’ve launched a Scam Ad Alert system to help better protect consumers online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a UK Scam Ad Alert system in partnership with the major digital advertising and social media platforms, including Facebook and Google, to help tackle bogus ads that leave consumers out of pocket. The…

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ASA – Children’s exposure to TV ads for gambling and alcohol: a 2019 update

The ASA/CAP have released a post called: Children’s exposure to TV ads for gambling and alcohol: a 2019 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published our latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain scheduling restrictions designed to reduce significantly under-18s’ exposure to ads for age-restricted product categories such…

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ASA – How free is that free trial?

The ASA/CAP have released a post called: How free is that free trial? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Together with the Competitions and Markets Authority (CMA), we are reminding consumers to think carefully about ‘free trials’ that may end up costing more than they think.    Consumers often sign-up to an ongoing paid subscription in order to take advantage of a…

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