Tag: ASA

ASA – Taxing tax claims: Advertising tax arrangement schemes

Stuart Mitchell

The ASA/CAP have released a post called: Taxing tax claims: Advertising tax arrangement schemes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. All ads must comply with the law and not incite anyone to break it.  With this is mind, illegal tax avoidance schemes cannot be advertised.  Tax arrangement schemes that comply with the law can be advertised, provided those ads comply with the CAP Code.…

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ASA – Taking swift action to tackle a drip feed of misleading ad claims

Stuart Mitchell

The ASA/CAP have released a post called: Taking swift action to tackle a drip feed of misleading ad claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we’ve banned advertising claims on websites and in social media by three clinics offering intravenous (IV) drip treatments which made medicinal claims that implied they could prevent or treat COVID-19. These investigations were fast-tracked as part…

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ASA – The Queen-tessential guide to referring to the Royal Family in ads

Stuart Mitchell

The ASA/CAP have released a post called: The Queen-tessential guide to referring to the Royal Family in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family…

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ASA – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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ASA – Making your marketing an Insta(nt) compliant success

Stuart Mitchell

The ASA/CAP have released a post called: Making your marketing an Insta(nt) compliant success. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A portmanteau of ‘instant camera’ and ‘telegram’, Instagram launched nearly ten years ago in October 2010. YouGov puts the photo and video sharing app as the second most popular and well known social network in the UK – and with an estimated…

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