Tag: ASA

ASA – The Queen-tessential guide to referring to the Royal Family in ads

Stuart Mitchell

The ASA/CAP have released a post called: The Queen-tessential guide to referring to the Royal Family in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family…

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ASA – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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ASA – Making your marketing an Insta(nt) compliant success

Stuart Mitchell

The ASA/CAP have released a post called: Making your marketing an Insta(nt) compliant success. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A portmanteau of ‘instant camera’ and ‘telegram’, Instagram launched nearly ten years ago in October 2010. YouGov puts the photo and video sharing app as the second most popular and well known social network in the UK – and with an estimated…

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ASA – Report a Coronavirus related ad

Stuart Mitchell

The ASA/CAP have released a post called: ASA – Report a Coronavirus related ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although the majority act in good faith, there are a number of businesses and advertisers seeking to use the coronavirus pandemic to profit off people’s fears. That’s why we’re introducing a new quick and easy reporting form for consumers to help us…

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ASA – Don’t be a bad egg, make sure your Easter promotions are cracking

Stuart Mitchell

The ASA/CAP have released a post called: Don’t be a bad egg, make sure your Easter promotions are cracking. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these top…

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