Tag: Asda

Asda is the first UK retailer to introduce Apeel’s plant-based protection to increase shelf life and help reduce food waste

Stuart Mitchell

Asda is set to begin a significant new programme in partnership with Apeel Sciences, which will introduce Citrus fruits and Avocados with plant-based protection in c150 stores, to increase shelf life and prevent food waste. It will be the first time that this technology has been used on this scale in the UK. Apeel’s plant-based protection is made from the same materials found in peels, seeds & pulp and its aim is to slow down the spoiling process. It works by sealing moisture in and keeping oxygen out so that…

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Asda and the Asda Foundation to provide £1m support package for Ukrainian families and remove Russian products from sale

Stuart Mitchell

Asda and its charity, the Asda Foundation, have announced a £1m package to support displaced Ukrainian families in Europe and the UK. The supermarket is providing immediate support for families forced to leave their homes in the aftermath of the Russian invasion and long-term support for Ukrainian refugees that arrive in the UK. The support package includes the following measures: Pledging £100k in Asda Foundation support to national UK-based refugee support groups. Making Asda Foundation grants of up to £580k available to support local and grass-roots refugee groups across the…

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Asda reveals only a quarter of adults eat their five-a-day

Stuart Mitchell

As more than a third of Brits vow to eat healthier this month, Asda reveals that almost three quarters (73 per cent) aren’t eating the recommended five-a-day. Around seven in 10 (67 per cent) claim healthy eating is a challenge – with one in 10 admitting they find it a constant struggle. The data highlights a number of reasons that Brits find it difficult to get their five-a-day. Some lack confidence around cooking from scratch, with 29 per cent admitting it’s because they don’t know how, a third (33 per…

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World-leading research will pave the way for mainstream re-use and refill shopping in UK supermarkets

Stuart Mitchell

Global NGO WRAP is working with UK Plastics Pact members, Asda and Unilever, in a world-first research project to understand how to change the ingrained shopping habits which might be preventing customers from using refill stations and reusable packaging as part of their regular weekly shop. The in-depth research, which is being co-funded by Innovate UK, the UK’s innovation agency will involve closely following shoppers as they plan at home, engage in-store, and how they decant and store products once back at home.  The aim is to gain a deeper…

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Asda trials UK-first indoor map service for the blind and visually impaired

Stuart Mitchell

Asda is trialling new technology in its Stevenage store which will make it easier for blind and partially sighted customers to navigate their way around the store. To coincide with the UN International Day of Persons with Disabilities, from December 3rd Asda’s flagship technology store in Stevenage will be the first supermarket in the UK to be integrated into the GoodMaps smartphone app, specifically built for use amongst the blind and partially sighted. Although the app has an obvious benefit to disabled shoppers, the usability of the app is not…

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