Tag: Asda

Asda reveals only a quarter of adults eat their five-a-day

Stuart Mitchell

As more than a third of Brits vow to eat healthier this month, Asda reveals that almost three quarters (73 per cent) aren’t eating the recommended five-a-day. Around seven in 10 (67 per cent) claim healthy eating is a challenge – with one in 10 admitting they find it a constant struggle. The data highlights a number of reasons that Brits find it difficult to get their five-a-day. Some lack confidence around cooking from scratch, with 29 per cent admitting it’s because they don’t know how, a third (33 per…

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World-leading research will pave the way for mainstream re-use and refill shopping in UK supermarkets

Stuart Mitchell

Global NGO WRAP is working with UK Plastics Pact members, Asda and Unilever, in a world-first research project to understand how to change the ingrained shopping habits which might be preventing customers from using refill stations and reusable packaging as part of their regular weekly shop. The in-depth research, which is being co-funded by Innovate UK, the UK’s innovation agency will involve closely following shoppers as they plan at home, engage in-store, and how they decant and store products once back at home.  The aim is to gain a deeper…

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Asda trials UK-first indoor map service for the blind and visually impaired

Stuart Mitchell

Asda is trialling new technology in its Stevenage store which will make it easier for blind and partially sighted customers to navigate their way around the store. To coincide with the UN International Day of Persons with Disabilities, from December 3rd Asda’s flagship technology store in Stevenage will be the first supermarket in the UK to be integrated into the GoodMaps smartphone app, specifically built for use amongst the blind and partially sighted. Although the app has an obvious benefit to disabled shoppers, the usability of the app is not…

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Asda becomes first UK supermarket to launch draught beer concept

Stuart Mitchell

Asda customers will soon be able to pick up their favourite freshly poured tipple in reusable containers after the supermarket announced it will become the first UK grocer to launch a draught craft beer concept. From today, shoppers in Milton Keynes can sample from a menu of 12 regularly changing brews and seek expert advice to find something to suit their tastes. Once customers have selected their preferred drink, colleagues will use draft beer pumps to freshly pour their selection into a refillable 1L or 2L glass containers to be…

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Asda rolls out ‘Quieter Hour’ and trains over 85,000 colleagues to better serve customers with additional needs

Stuart Mitchell

Asda has announced it has carried out extra training for over 85,000 colleagues to help better serve disabled customers through the Hidden Disabilities Sunflower Scheme. To coincide with Purple Tuesday, Asda has also announced the rollout of it’s new ‘Quieter Hour’ in stores which will see store noises diminished to aid customers with certain disabilities. The new ‘Quieter Hour’ in our stores will last between 2-3pm Monday to Thursday and will see reduced noise levels in our stores to make visits more accessible for customers with additional needs. The Asda…

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