Birds Eye, iglo and Findus parent company, Nomad Foods and WWF announce partnership to promote sustainable agriculture and more sustainable ways of eating

Europe’s leading frozen foods company, Nomad Foods and WWF, the world’s leading conservation organisation, today announced a partnership that seeks to find agricultural solutions to the “triple challenge” of feeding a growing global population, while tackling the climate crisis and reversing biodiversity loss. The partnership will focus initially on two main projects centred around vegetable production. One, a blueprint for landscapes that can increase food productivity through “nature-positive” farming approaches; the other, dedicated to measuring the impact of biodiversity at farm level to target interventions and find new ways of…

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Yorkshire Water and Birds Eye to support carbon-capturing ‘pop up rainforest’

The Sustainable Landscapes Humber Project – a collaboration between Yorkshire Water, Nomad Foods-owned Birds Eye, Future Food Solutions and Hull and Teesside universities – will see farmers growing cover crops between harvesting and sowing. Known as pop up rainforests, the diverse range of cover crops can capture huge amounts of CO2 from the atmosphere. Trials have shown the plants can also increase soil organic matter by up to 40 tonnes per hectare, which can sequester nett over four tonnes of atmospheric carbon per year. As soil organic matter has fallen…

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