Tag: Cancer Research UK

Cancer Research UK launches new ‘Walk All Over Cancer’ campaign

Stuart Mitchell

Acclaimed music video director Nez is the creative force behind Cancer Research UK and Anomaly’s new campaign to encourage people to walk 10,000 steps a day for the charity. The campaign asks people to get fit and feel amazing by taking on the ‘Walk All Over Cancer’ 10,000 steps a day challenge in June. Directed by Nez of Pulse Films, who is well known for his award-winning music videos for Disclosure, Rudimental and Kid Cudi, the film clearly reflects Nez’s music credentials, focussing on people walking to the soundtrack of…

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Tesco launches ‘Little Helps to Healthier Living’ campaign

Stuart Mitchell

Tesco is launching its ‘Little Helps to Healthier Living’ campaign. Running throughout May it will provide: Helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives Lower prices on hundreds of fresh products in store and online, including fruit and vegetables such as apples, avocados, bananas and, tomatoes The introduction of fresh fruit at the checkout so customers can easily add a piece to their shopping In store health checks in partnership with Diabetes UK and British Heart Foundation TV advertising (Food Love Stories…

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Cancer Research UK Launches ‘The Breath Test’

Stuart Mitchell
CRUK Breath

Cancer Research UK is launching ‘The Breath Test’ – a new outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO and Cancer Research UK have created a series of executions across multiple channels that puts smokers to the test. This local campaign was running until the end of March. Posters at bus stops and in shopping centreswere created that invite passers-by to take a deep breath and read the text…

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Cancer Research UK launches “Because of You” Mother’s Day campaign

Stuart Mitchell
cancer researck uk

Cancer Research UK has launched a new campaign to thank its 1.1million regular supporters and spread the message that, ‘Because of you’, mums are still sharing special every day moments right now. The “Because of you” campaign is aimed at supporters of the charity, which says donations have directly increased survival rates from one in four to two in four for ten years or more – meaning “thousands of mums are still being mum right now.”  A team of incredible women who have been treated for cancer captured their own…

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New Cancer Research Race for Life Ad highlights real experiences

Stuart Mitchell
Race4Life

Cancer Research UK has launched a new campaign for its annual Race for Life series of events. For the first time this year they have also launched Pretty Muddy Kids, an obstacle course for children aged 5 to 12 years. The campaign message is ‘This is beating cancer’. The new campaign aims to showcase the personal stories of people taking part in the race, in order to encourage women to unite in beating cancer. The new style campaign and has been specially designed to mesh Cancer Research’s overall ‘right now’…

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