Tag: CAP

CAP – Vexed by verifiability? How to make sure your ads comply

Stuart Mitchell

The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and…

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CAP – AI as a marketing term

Stuart Mitchell

The ASA/CAP have released a post called: AI as a marketing term. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As artificial intelligence has become a hot topic in the media, it has become more available to the public (including businesses), and marketers are increasingly using AI terminology to promote a wide array of products. In their attempts to tap into the buzz and…

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CAP takes action against e-cigarette ads breaking the rules

Stuart Mitchell

The ASA/CAP have released a post called: CAP takes action against e-cigarette ads breaking the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP is cracking down on ads for vapes and e-cigarettes that break our rules, issuing an Enforcement Notice to advertisers and launching focused monitoring to find and ban problem ads. E-cigarettes are not designed to be used by or legally…

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CAP – Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant

Stuart Mitchell

The ASA/CAP have released a post called: Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We would like to rum you through some tips for keeping your alcohol ads in line with the Code, with the new rules for zero alcohol drinks in mind.  Alcohol section shaken and stirred – new rules…

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CAP – Smoothing out the wrinkles of advertising Botox

Stuart Mitchell

The ASA/CAP have released a post called: Smoothing out the wrinkles of advertising Botox. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Botulinum toxin, such as Botox and other brands (including Vistabel, Dysport, Bocouture and Azzalure, etc.) is a prescription only medicine and that means it can’t be advertised to the public in any media. The ASA has investigated several complaints about the direct…

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