Tag: CAP

CAP – Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code

Stuart Mitchell

The ASA/CAP have released a post called: Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the growth of alternative investments, has come interest in buying whisky casks: the simple idea being that the cask is held in storage, for what can be…

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ASA – Body image in advertising – digitally altered images

Stuart Mitchell

The ASA/CAP have released a post called: Body image in advertising – digitally altered images. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2022, CAP and BCAP published an interim statement, as part of their ongoing review on body image in advertising following an open call for evidence in 2021.  One of the policy areas for which CAP and BCAP committed to undertake…

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CAP – Making sure your employment ads are a job well done

Stuart Mitchell

The ASA/CAP have released a post called: Making sure your employment ads are a job well done. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Job hunting is stressful at the best of times and it isn’t helped by job ads that aren’t truthful about a role. Think how much harder it is if applicants can’t fully trust the job vacancies they see.  Here…

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CAP – Mid-contract price increases in telecoms

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP’s new guidance on the advertising of telecoms contracts with mid-contract price increases comes into force on 15 December 2023, following a six-month grace period. It sets stricter standards on the prominence advertisers must give to important information about future price rises. Don’t phone…

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CAP – Stay strong on ‘strong’ appeal – learnings from the new rule one year on

Stuart Mitchell

The ASA/CAP have released a post called: Stay strong on ‘strong’ appeal – learnings from the new rule one year on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last October, we brought in tough new rules banning gambling ads from including any content (imagery, themes, and characters) likely to be of strong appeal to under-18s. Since then, the ASA has published numerous rulings…

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