Tag: CAP

CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

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CAP – Rail-y useful advice on making environmental comparisons

Stuart Mitchell

The ASA/CAP have released a post called: Rail-y useful advice on making environmental comparisons. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many people are keen to find ways to lower their carbon footprint, and changing how they travel is often the thing that can have one of the greatest impacts. It’s no wonder then that ads which include comparative claims about one mode…

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CAP – Top tips for responsible influencer marketing

Stuart Mitchell

The ASA/CAP have released a post called: Top tips for responsible influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There’s nothing wrong with influencers entering commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers and creators (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the general assumption is that a decision…

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Statement on new Ofcom rules on inflation-linked price increases

Stuart Mitchell

Ofcom has introduced new rules requiring telecoms providers to set out any in-contract price rises clearly in pounds and pence before customers sign up to a contract. This will prohibit providers from including inflation-linked or percentage-based price rise terms in new contracts. The new rules and guidance will take effect on 17 January 2025. Last year, CAP published guidance on the presentation of mid-contract price increases in telecoms ads, following a public consultation. This guidance was developed in a context in which contracts including inflation-linked price increases were permitted by…

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CAP – Don’t hate the player, hate the game(play) – misleading gameplay in videogame ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t hate the player, hate the game(play) – misleading gameplay in videogame ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Video games are a unique medium that can offer content and immersion for tens, even hundreds of hours. Players should not be misled into spending hours on a game only to find it looks and plays…

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