Tag: CAP

CAP – Like, tag, comment, follow, and share to win! Selecting winners in social media promotions

Stuart Mitchell

The ASA/CAP have released a post called: Like, tag, comment, follow, and share to win! Selecting winners in social media promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Running prize draws which ask followers to complete certain actions, such as like, tag, follow or comment on a post or social media page to enter, may be a good way to encourage followers to…

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CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

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CAP – Earn the ASA’s stamp of approval to mark World Post Day

Stuart Mitchell

The ASA/CAP have released a post called: Earn the ASA’s stamp of approval to mark World Post Day. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of World Post Day on 9 October, here are some top tips to ensure your delivery charges comply with our Codes: Do I need to state delivery charges? If you’re stating prices for advertised…

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CAP – The do’s and don’ts of broadband pricing

Stuart Mitchell

The ASA/CAP have released a post called: The do’s and don’ts of broadband pricing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Do include all monthly costs in the price Back in 2016, the ASA and Ofcom published research they had jointly undertaken into consumers’ understanding of broadband pricing. Back then, it was common for line rental monthly costs to be presented separately and…

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CAP – International Day for Older Persons

Stuart Mitchell

The ASA/CAP have released a post called: International Day for Older Persons. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 1 October marked International Day for Older Persons 2021.  Although the ASA receives a small number of complaints about depictions of older people in advertising, the CAP Code recognises the impact of harm and offence caused on the grounds of age. Code rule 4.1…

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