Tag: CAP

ASA – The Industry Panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called: The Industry Panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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CAP – Sunbed advertising – How to avoid a regulatory burn

Stuart Mitchell

The ASA/CAP have released a post called: Sunbed advertising – How to avoid a regulatory burn. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Despite the proliferation of cosmetic fake-tan products, sunbed products and UV tanning services continue to be very popular.  This article explores the types of claims that the ASA have previously found to be problematic and so should be avoided by marketers…

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CAP – The “Particular Appeal” of Animals

Stuart Mitchell

The ASA/CAP have released a post called: The “Particular Appeal” of Animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It is a truth universally acknowledged that we are a nation of animal lovers, and therefore it comes as no surprise that animals often feature in advertising. From canine marketing mascots to ocean waves made of horses, a menagerie of animals feature on TV,…

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CAP – How to #boss multi-level-marketing ads with these top tips

Stuart Mitchell

The ASA/CAP have released a post called: How to #boss multi-level-marketing ads with these top tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Companies which employ a Multi-Level-Marketing (MLM) business model are growing more popular in the UK. Also known as network marketing or direct sales, there are many MLM companies offering a variety of products for consumers to purchase. It’s important to…

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CAP and BCAP consultation on rules on harm and protected characteristics

Stuart Mitchell

CAP and BCAP are publishing a consultation on the introduction of new rules on harm and protected characteristics (as defined in the Equality Act 2010). The proposed rules are: CAP Code Marketing communications must not include anything likely to cause harm. To comply with this rule, marketers must have particular regard to the likelihood of causing harm to vulnerable people, and to the following characteristics: age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; and sexual orientation. BCAP Code Advertisements must not include…

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