Tag: CAP

CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP have seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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CAP – To include or not to include? – VAT in stated prices

Stuart Mitchell

The ASA/CAP have released a post called: To include or not to include? – VAT in stated prices. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the…

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CAP – Celebrate your advertising with Pride

Stuart Mitchell

The ASA/CAP have released a post called: Celebrate your advertising with Pride. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. June is Pride Month, when the world’s LGBT+ communities come together to celebrate the freedom to express themselves and continue the campaign for equality. As advertisers seek to increase diversity in their ads, it’s important to make sure they don’t run into issues with…

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CAP – Low- and no-alcohol drinks

Stuart Mitchell

The ASA/CAP have released a post called: Low- and no-alcohol drinks. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The popularity of low- and no-alcohol drinks has increased in recent years, with more and more brands joining the market.  There are various rules that apply to ads for alcoholic drinks, including that they must be socially responsible and contain nothing that is likely to…

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CAP – Keep a clean sheet with our Euro 2020 marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Keep a clean sheet with our Euro 2020 marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It may be a year later than originally anticipated, but the 2020 European Championships look set to finally kick off in the coming weeks, offering marketers plenty of opportunities to stretch their creative game. Ensure your ads aren’t declared…

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