Tag: CAP

CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful treatment…

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CAP – Advertising complementary and alternative medicine and therapies

Stuart Mitchell

The ASA/CAP have released a post called: Advertising complementary and alternative medicine and therapies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sitting alongside mainstream healthcare approaches, complementary therapies can help to support a person’s sense of wellbeing and are popular choices for many.  When advertising such services, however, practitioners should take care that they hold robust clinical evidence for any claims made about…

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CAP – The Queen-tessential guide to referring to the Royal Family in ads

Stuart Mitchell

The ASA/CAP have released a post called: The Queen-tessential guide to referring to the Royal Family in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family…

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CAP – Punch-out any issues with your video game advertising!

Stuart Mitchell

The ASA/CAP have released a post called: Punch-out any issues with your video game advertising! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The world has come a long way since Pong and Asteroids – now we can even play (Ping) Pong in VR!  What’s remained constant is the need to market video games effectively and responsibly.  There are many rules that might come…

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CAP – #InfluencingResponsibly – Make clear upfront when ads are ads

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly – Make clear upfront when ads are ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week the ASA published a report on their proactive monitoring of some influencer marketing activity on Instagram and the disappointing level of non-compliance they found.  While we often hear that ‘the rules are unclear’ or there are ‘too many…

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