Tag: CAP

CAP – A quick guide to comparative advertising

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to comparative advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your competitors and…

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CAP – Subjectively speaking: Sexual objectification

Stuart Mitchell

The ASA/CAP have released a post called: Subjectively speaking: Sexual objectification. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Objectification is the act of treating a person as if they are an object, rather than an autonomous individual. Sexual objectification in advertising treats a person in an ad as an object of sexual desire. Sexual imagery is not necessarily objectification, and individuals have different…

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CAP – Watch our new CAP Bitesize series on price promotions

Stuart Mitchell

The ASA/CAP have released a post called: Watch our new CAP Bitesize series on price promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve launched our latest series of CAP Bitesize, our short and easy to digest videos designed to help small and medium businesses get their ads right first time. This second series focuses on prices and how to present them so…

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CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post called: Six top tips to avoid misleading advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to…

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CAP – Easter promotions and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called:  Easter promotions and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key…

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