Tag: CAP

CAP – Thinking outside the (subscription) box

Stuart Mitchell

The ASA/CAP have released a post called: Thinking outside the (subscription) box. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From beauty to beer, flowers to fashion, grooming to geekery, pets to produce – there’s seemingly a subscription box catering to every possible interest or desire.  But while subscription boxes may vary wildly in terms of both cost and frequency, your marketing of them…

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CAP – The (mis)use of social media beauty filters when advertising cosmetic products

Stuart Mitchell

The ASA/CAP have released a post called: The (mis)use of social media beauty filters when advertising cosmetic products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Beauty filters are designed to enhance a person’s appearance and are included as in-app features on social media, including on Instagram, TikTok and Snapchat. They are becoming increasingly popular and are often applied when sharing selfies to social…

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CAP – International Women’s Day 2021

Stuart Mitchell

The ASA/CAP have released a post called: International Women’s Day 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. International Women’s Day (8 March) celebrates the social, economic, and cultural achievements of women across the globe, and acts as a renewed call for action to progress gender equality.  The ASA has always taken a firm line on harmful or offensive sexism, objectification and inappropriate…

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CAP – Skin in the game – an update on microbiome claims for cosmetics

Stuart Mitchell

The ASA/CAP have released a post called: Skin in the game – an update on microbiome claims for cosmetics. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The skin microbiome refers to the collection of micro-organisms (bacteria, viruses, bacteriophages, archea, yeasts and fungi) that naturally are present on an individual’s skin, and may play a role in its health and condition. As research into…

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CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post called: Six top tips to avoid misleading advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top tips to…

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